“Consumer Centricity”

Kelly Colbert is SVP of Brand, Social Media and Content Marketing at U.S. Bank.  In this role she oversees brand advertising, brand management, content marketing, social marketing and social media intelligence functions at U.S. Bank.  Her work includes launching an enterprise-wide employee advocacy program, evolving branded content relationships, developing naming protocol and brand guidelines, evolving the social intelligence function and developing the first-ever social media command center at the bank for SBLII.  Previously, Kelly was in charge of brand advertising and social media at WellPoint.  Before that, she had digital roles at Young & Rubicam, the Interactive Advertising Bureau, Reuters and a number of Silicon Valley start-ups. In addition, she’s an award-winning documentary filmmaker (Madonna of the Mills; His Name is Midnight, both on Amazon Prime) and sits on the board of a number of animal rescue organizations.  Kelly attended business school at Fordham University and received a degree in English Literature from the University of Connecticut.  She resides in Northwestern New Jersey and Sarasota, Florida.

David Gelles writes the "Corner Office" column and other features for The New York Times’s Sunday Business section, and works with the Well team to expand The Times's coverage of meditation. A reporter for The Times since 2013, Mr. Gelles has written about mergers and acquisitions, media, technology and more for the paper. Before joining the Times, he was a reporter for the Financial Times in New York and San Francisco. While at the FT, he conducted an exclusive jailhouse interview with Bernard L. Madoff. Mr. Gelles is the author of "Mindful Work: How Meditation Is Changing Business From the Inside Out," which was published in 2015 by Houghton Mifflin Harcourt. He studied at the University of California, Berkeley Graduate School of Journalism and at Boston University.

Linda Duncombe, Managing Director, is the Global Head of Growth and Chief Marketing Officer for Citi FinTech, where she oversees Citi FinTech’s Marketing, Client Experience, Insights and Acceleration. She leads the Citi Design team, a unique function that integrates the Citi FinTech and Consumer organizations to deliver a radically simple, connected digital and mobile experience for Citi’s clients and drives consistent business growth for the Consumer Bank. Additionally, Linda also leads Citi’s global activity for FinTech Acceleration which includes the strategy of expanding our partnership with the developer community. Prior to joining Citi FinTech Linda was the Global Head of Social, Content and Digital Marketing for the Global Consumer Bank, where Linda was responsible for championing brand consistency and digital acceleration across Citi’s lines of business globally, overseeing the digital partnerships, global acquisition strategy, social media and content marketing efforts. Prior to her move to the U.S. in 2015, Duncombe served as the Head of Customer Franchise at Citi Australia, where she was instrumental in helping transform the organization into a customer-first business. She oversaw every aspect of the customer experience in the Australia market, including strategy development, data analytics, business learning, complaint resolution, seamless service initiatives and customer communications. In addition, she spearheaded brand development, customer marketing, digital acquisition and servicing – and was responsible for managing Citi’s Australian partnerships and sponsorships portfolio, including the highly regarded Citibank Dining Program. Prior to joining Citi, Linda spent over 20 years at National Australia Bank, where she worked in Business Banking, Private Banking and Consumer Banking, holding various sales, strategy and marketing roles. With her proven track record in leading people, inspiring performance and driving positive change, Linda has received several industry recognitions, including the Asia Pacific Citibank (APAC) Marketing Award (2012 Q3 and Q4); Annual Marketing Award for the Mobile App, specifically the Dining Program feature (2011); and the Asian Banking Best Internet Banking Award (2011 and 2012).

Cheryl Guerin is Executive Vice President, North America Marketing & Communications where she is responsible for driving brand preference and consumer affection for Mastercard brands across the U.S. and Canada. Ms. Guerin’s integrated team develops and implements coordinated communications and marketing strategies reinforcing the value of our products and services, driving revenue and growing market share. Prior to this Cheryl led Mastercard Credit Products with responsibility for all aspects of product strategy and development globally and also held a general management role, overseeing all Products and Solutions for North America. She also previously ran US Marketing where she focused on delivering strategies and programs to drive greater preference for Mastercard’s brand and products. This included directing the brand’s award-winning Priceless advertising campaign, sponsorships, digital and partner marketing activity to drive greater connection with consumers. Ms. Guerin joined Mastercard in 2000 and has also held positions in Global Promotions and Global Digital Marketing. Key achievements include building organizations around these disciplines globally, as well as continued industry accolades. Prior to Mastercard, Ms. Guerin held several account service positions at advertising agencies such as Bates Worldwide and Bozell, managing campaigns and product launches for clients such as Avis, American Home Products, Best Foods, NatWest Bank and Samsung. Ms. Guerin is an Advisory Board member for Women in Payments and is an active Member of the Association of National Advertisers. Cheryl was named to Brand Innovators 2013 Top 50 Women in Brand Marketing, was a 2011 CEO Award Winner for leading the launch of the Priceless Cities, and was recognized among Westchester’s ‘40 under 40’ rising stars in business by the Business Council of Westchester in 2010. Ms. Guerin holds a Bachelor of Business Administration from Pace University’s Lubin School of Business and lives in Westchester, NY with her husband and two sons.