“Content Marketing: Creation/Distribution/Engagement”

Phil joined Wells Fargo in 2002 to take over a newly created position in the Consumer Credit Group’s Strategic Marketing organization focusing on Diverse Growth Segments. In 2005 he joined Enterprise Marketing’s Brand and Advertising team as the General Market Advertising Manager. He is now one of five Integrated Marketing Campaign Leads responsible for developing large-scale integrated marketing campaigns for Brand, Payments and Platform campaigns. His team also manages executions for Segment related efforts including Diverse Segments, Student, Veterans and LGBT. For the past three years, Phil has led the campaign development for multiple Brand and Reputation efforts. Prior to joining Wells Fargo, Phil developed strategies and ad campaigns for a variety of consumer and business-to-business accounts at leading ad agencies. Some of his previous clients included Nestle, AT&T Wireless, Safeway, Jelly Belly Candy Company, Salesforce.com and UBOC. While at McCann-Erickson in the early 90’s, Phil was on the account team for Wells Fargo handling products groups such as In-Store Banking, Business Banking, Mortgage Lending, Commercial Banking, Ethnic Marketing and International Trade Services. Phil is a graduate from Tufts University with a BA in International Relations and spent his early years living abroad in Asia and Europe. A golfer and skier, he is married with two daughters and two dogs that keep him busy on weekends in Danville, CA.

Michael Bohn is the Head of Business and Sales Strategy for Yahoo's media business, overseeing Yahoo Finance, News, and Entertainment. In his current role, he manages a team of Business and Sales Strategists, whose primary focus is to partner with Yahoo's Editorial and Product teams to build marketing solutions for clients and agencies, ensuring those solutions are innovative, creative, and meet client objectives. Previously, Michael worked at Forbes as Executive Director of Client Marketing, leading their go to market efforts across digital and print. Prior to that, his first tenure at Yahoo was spent in their Packaging and Monetization group. Michael started his career at Foote, Cone & Belding, and then at Razorfish in various media planning and strategy positions. Michael received his Bachelor of Science in Advertising at Ithaca College, and currently resides in New Jersey with his wife and three boys.

Adam is the CEO of Traction, a creative agency in San Francisco that believes everything is interactive. MediaPost named Adam an OMMA All-Star in 2013, an award given to the three most influential digital creatives in the U.S. each year. Traction, the agency he co-founded and runs has won Small, Independent or Interactive Agency of the Year awards from Ad Age, iMedia, the Business Marketing Association and sfBIG. Adam is a prominent voice in the advertising industry. He is a regular columnist for Ad Age and has also been published in Forbes, Mashable, Digiday and Entrepreneur and a speaker at dozens of events like SXSW, Ad Age Digital, ad:tech and iMedia Summits. Traction has a track record of helping brands compete better by creating content and experiences designed for today's digital consumer.  The agency has had the good fortune to provide innovative marketing solutions to some of the world’s greatest brands including Apple, Adobe, Alibaba.com, Bank of America, Bonny Doon Vineyards, CamelBak, Lenovo, Healthy Pet, Robert Half International, Salesforce.com, Shutterfly, Virgin Mobile, and Walmart.com.

Will McKenna is a senior creative manager at American Funds, part of Capital Group, focusing on advisory, retirement and institutional markets. He has 20 years of industry experience and has been with Capital Group for 15 years. Prior to joining Capital, Will was an associate at Mercer Management Consulting in New York, where he focused on marketing consulting for financial services clients. He holds a bachelor’s degree in anthropology from Princeton University, graduating summa cum laude. Will is based in Los Angeles.

Kenton Williston is the Director of Content at Integrated Marketing Partners, a San Francisco-based agency focused on financial services and tech clients. He leads the agency’s content practice, which offers everything from comprehensive digital publishing programs to content creation and social media campaigns. With a degree in engineering from and a background in economics and journalism, Kenton brings a unique perspective to content marketing. During his 15-year career Kenton has helped a wide array of clients tell their stories, including blue-chip companies like Discover, Amazon, Kimberly-Clark, Oracle, SAP, and Intel.