Culture-Driven Marketing Trends in 2018

Tony Wessling is the Co-founder and Managing Partner of Chromium, a strategic consultancy based in San Francisco, with an office in Washington, DC and representatives in New York, Los Angeles, and San Diego. The firm has pioneered a new approach to brand and culture, developing and implementing holistic strategies that leverage the combined power of these key drivers of business success. He is also the Chief Architect of CulturePulse, a proprietary mobile app that fosters employee engagement while providing company leadership with real-time insight into organizational health. Tony has led successful brand and culture programs for national and international organizations such as AXA Investment Managers, Arrowhead Insurance, American AgCredit, Beech Street Capital, CAMICO Insurance, Capital One, Etiqa Insurance (Singapore), Fannie Mae, Global Environment Fund, The Mortgage Bankers’ Association, and Willis Lease, among others. An avid writer and speaker on branding and corporate culture, Tony’s work has been published in Brand Quarterly, Carrier Management, and Insurance Journal, and he is the co-author of the book The Powers: Ten Factors for an Exponentially More Successful Brand, which will be published later this fall. Tony has presented to numerous business groups in the U.S. and Europe including UC Berkeley Center for Entrepreneurship, San Francisco State University School of Business, the Academy of Art University, the San Francisco Chamber of Commerce, and the Swiss-American Chamber of Commerce in Zürich and San Francisco. Tony received his Bachelors Degree in Design from the University of Michigan at Ann Arbor.