On September 24, the FCS will stage a Cocktails with Content reception at the New York Yacht Club, welcoming Rodes Ponzer, Chief Marketing Officer of Crowd Street. Rodes will be interviewed by Jaret Posmentier, Principal Client Partner at Nativo.
- Crowd Street is a leading online private market investing platform, expanding access to opportunities that were once reserved for large institutions and a select few investors.
- Since 2012, the company has built a member-focused marketplace that began with commercial real estate and is now growing into additional asset classes—always guided by a commitment to rigorous due diligence, transparency, and a seamless investor experience.
- By combining educational resources with intuitive tools, Crowd Street empowers individuals to make confident decisions and pursue their financial goals in the private markets.
As CMO, Rodes drives brand and growth strategy for Crowd Street, drawing on two decades in global advertising and advisory work with high-growth startups. In leadership roles at Saatchi & Saatchi and TBWA\Chiat\Day, he helped to shape iconic brands from Pampers and Cheerios to Accenture. Today, he teaches at CCNY and guest lectures at NYU Stern and Columbia Business School.
In our fireside chat, Rodes will discuss the challenges of opening private markets to a broader investing audience, the lessons learned from navigating interest rate shifts and compliance constraints, and how his hand-picked creative team is shaping a new narrative for the category. He’ll also explore what financial marketers can learn from applying CPG principles, such as clarity of purpose, speed of execution, and emotional resonance.
We invite you to join us for our first in-person event of the Fall where you can connect with new and old friends — and learn about how one of the hottest areas in financial services is being reimagined.
