SOLD OUT: Cheryl Guerin, Global Brand Strategy & Innovation, Mastercard

Recap

Mastercard‘s Cheryl Guerin was the featured guest speaker at another sold-out FCS Cocktails with Content reception on June 14th. She joined us at the New York Yacht Club, where she sat for a one-on-one conversation with Storyful CEO Maria Pacheco. Maria teed up Cheryl’s revealing answers with relevant questions that touched on subjects on everyone’s mind. Cheryl, EVP, Global Brand Strategy & Innovation at Mastercard, was very forthcoming with her candid insights on a wide range of topics, including experiential marketing, performance marketing, product rollouts and pitfalls, the importance of brand, and, of course, AI.

Here are video clips of Cheryl’s comments about Brand Strength and Experiential Marketing.

Our thanks to Storyful, who served as the event’s exclusive programming partner and created the opportunity for the FCS. We’re especially grateful to Cheryl for returning to the FCS NY stage — she was one of our panelists on March 10, 2020, which proved to be the last FCS NY event prior to the pandemic shutdown.

Original Description

We expect another sold out Cocktails with Content reception as FCS New York welcomes Cheryl Guerin, EVP, Global Brand Strategy & Innovation at Mastercard, to the New York Yacht Club on Wednesday, June 14. Cheryl will sit for a fireside chat with Maria Pacheco, CEO of Storyful, our programming partner for the event.

Since her last appearance on the FCS stage in 2020, Cheryl has taken on her new role at Mastercard; she is now responsible for leading brand strategy, branding, advertising, media, digital marketing, research and insights.

In gratitude to Cheryl, we’ll make a $1,000 donation to the children’s charity of her choice: Ronald McDonald House Charities.

Our event will run from 4:00pm until 6:00pm, with the program lasting about 45 minutes. There will be plenty of time to network with your colleagues from the FCS Community.

Full open bar and hors d’oeuvres!

This event is sold out.

Start June 14, 2023 04:00 PM EDT
End June 14, 2023 06:00 PM EDT
Location New York Yacht Club 37 West 44th Street NYC

Speakers

Guest speaker Cheryl Guerin

EVP, Global Brand Strategy & Innovation

In January 2022, Cheryl Guerin was appointed Executive Vice President, Global Brand Strategy & Innovation at Mastercard, responsible for leading brand strategy, branding, advertising, media, digital marketing, research and insights. Previously, she was EVP, North America Marketing & Communications, responsible for driving brand preference and consumer affection for Mastercard brands across the U.S. and Canada. Prior to this Cheryl led Mastercard Credit Products with responsibility for all aspects of product strategy and development globally and also held a general management role, overseeing all Products and Solutions for North America. She also previously ran US Marketing where she focused on delivering strategies and programs to drive greater preference for Mastercard’s brand and products. This included directing the brand’s award-winning Priceless advertising campaign, sponsorships, digital and partner marketing activity to drive greater connection with consumers.
Cheryl joined Mastercard in 2000 and has also held positions in Global Promotions and Global Digital Marketing. Key achievements include building organizations around these disciplines globally, as well as continued industry accolades. Prior to Mastercard, Cheryl held several account service positions at advertising agencies such as Bates Worldwide and Bozell, managing campaigns and product launches for clients such as Avis, American Home Products, Best Foods, NatWest Bank and Samsung. Cheryl is an Advisory Board member for Women in Payments and is an active Member of the Association of National Advertisers. Cheryl was named to Brand Innovators 2013 Top 50 Women in Brand Marketing, was a 2011 CEO Award Winner for leading the launch of the Priceless Cities, and was recognized among Westchester’s ‘40 under 40’ rising stars in business by the Business Council of Westchester in 2010. Cheryl holds a Bachelor of Business Administration from Pace University’s Lubin School of Business and lives in Westchester, NY with her husband and two sons.

Interviewer Maria Pacheco

CEO

Maria Pacheco is CEO of Storyful, a news and intelligence agency. Storyful is a global leader in the provision of verified digital content to newsrooms and of social media intelligence to corporations. Prior to joining Storyful, Maria served as deputy head of News Corp’s corporate strategy team, spearheading global initiatives such as partnerships with Big […]