Suzanne Kounkel, Global Chief Marketing Officer, Deloitte


The FCS closed out FCS MOVES 2023 with guest speaker Suzanne Kounkel, Global Chief Marketing Officer at Deloitte. The event was sponsored by Nativo, and Jordan Hyman, Nativo’s SVP of Sales, joined the event to interview Suzanne.

The discussion kicked off with the latest updates taking place at Deloitte and how its work reflects Deloitte’s aim to be a “purpose driven brand.” Specifically, this refers to how they’re making an impact that matters to their people, clients, communities, and the planet. Suzanne also touched upon the importance of trust, and how this factors into delivering great outcomes.

The discussion then moved to Suzanne’s point of view on elevating B2B marketing and the power of a purpose-driven and people-powered approach. She shared the unique dynamics of marketing in a B2B environment, and the importance that relationships play in this space, particularly given the complex selling environment in which Deloitte operates. This purpose-driven and people-powered approach plays a critical role in helping clients to understand who Deloitte is, how it works as a partner to drive significant outcomes, and the value it brings to strategic initiatives.

Suzanne shared how Deloitte is rethinking its brand offering, and the insights that went into developing Deloitte’s current and future value propositions, anchored in the outcomes it delivers for clients. Suzanne noted that a critical piece of this exercise was marketing’s collaboration with its business partners during the decision-making process to ensure alignment in the thinking and willingness to adopt the new brand narrative.

Suzanne detailed some of the ways she has seen the incremental adoption of Deloitte’s branding transformation. This includes the work being done through its partnerships with the WNBA as one example of its broader narrative on the support of professional women, which is one of its purpose-driven goals that extends beyond the services that Deloitte provides.

Lastly, Suzanne described her perspective on measuring results and the quantitative metrics that are used to gauge impact. She stressed the importance of expressing outcomes through the lens of how the marketing team’s work is positively impacting the broader firm’s strategic ambitions to drive business growth. She also shared that she has some exciting campaigns coming up in 2024 that people should keep an eye out for!

In appreciation of Suzanne’s participation, the FCS has made a $1,000 donation to BuildOn. The organization’s mission is to support access to education for girls and boys in parts of the world where there is a need through direct partnership with the local communities to empower them and provide the resources needed.


— Reported by Paul Patella, Digital Asset, FCS Board of Directors

To close out FCS MOVES 2023, we are delighted to welcome Suzanne Kounkel, Global Chief Marketing Officer, Deloitte, and CMO, Deloitte U.S., to our virtual stage. Suzanne will be interviewed by Jordan Hyman, SVP, Sales, Nativo. FCS Members are invited to join us on Monday, December 11th at 12:30pm, to hear from Suzanne as she talks about the marketing challenges and strategies for her firm.

Here are some impressive facts of this global organization:

  • Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90 percent of the Fortune 500® and more than 7,000 private companies. 
  • Building on more than 175 years of service, Deloitte is part of the largest global professional services network of member firms, which spans more than 150 countries and territories, and includes more than 330,000 people worldwide.

Deloitte states that its purpose “is to make an impact that matters by creating trust and confidence in a more equitable society.”

FCS Members are invited to join us for this special conversation and watch the event live or on-demand.

The FREE REGISTRATION link on this page is visible to members only. You must have a current active membership to access this live event or the video replay. Not a member yet? Join us today, and don’t miss out on our events.

For information on individual and corporate membership, please contact FCS Admin Coordinator Marisa Jago.

Sponsorship packages for this event are available. Please contact FCS CEO Kevin Windorf.

  • Start December 11, 2023 12:30 PM EST
  • End December 11, 2023 01:00 PM EST
  • Location ZOOM


Guest Speaker Suzanne Kounkel

Global Chief Marketing Officer

Suzanne Kounkel is the Deloitte Global Chief Marketing Officer (CMO) and Deloitte US CMO, her latest professional adventures in a 20-plus-year career with the firm. As the leader of Deloitte’s integrated brand, marketing, and communications organization, Suzanne challenges her team to push the bounds of creativity and collaboration in pursuit of two intertwined goals: loyal […]

Interviewer Jordan Hyman

SVP, Sales

Jordan Hyman is an SVP of Sales at Nativo, the global leader in content distribution at scale. He is a 25-year veteran of the advertising and marketing industry, having built and run global content divisions at NBC Universal, The Wall Street Journal, Bloomberg and Time Inc. (Sports Illustrated, TIME, Fortune and Money).