“Disruptive ETFs Demand Differentiated Marketing”

FCS Chicago takes a look at the splash ETFs are making in the marketplace — and what that means for marketers.

With inflows at record levels and still on the rise, ETFs are here to stay.  With new ETFs being launched every day, financial brands need to be cutting-edge with their marketing strategies in order to be differentiated.  The need to articulate a firm’s distinct value proposition is more important than ever. Learn from our experts as they share their challenges and successes in standing out in a crowded marketplace.  Our panel discussion will focus on:

  • An overview of ETFs industry and where it's headed
  • The role of content, technology, data analytics, and distribution
  • How your marketing campaigns can be disruptive and effective in the asset management space
  • How to strategize for long-term success
  • Start March 8, 2018 11:30 AM CDT
  • End March 8, 2018 01:30 PM CDT
  • Location Union League Club, 65 West Jackson Boulevard, Chicago

Speakers

Panelist David Partain

Global Chief Marketing Officer

David Partain is the Global CMO for FlexShares — the Northern Trust ETF Group and has over 30 years of industry experience. Prior to Northern Trust, he held numerous marketing positions including at Van Kampen Funds and First Trust Portfolios. He is a three time entrepreneur and has worked in a sales or marketing leadership […]

Panelist Bill Belden

Head of ETF Business Development

Bill is a managing director at Guggenheim Investments. In his role, he directs business development for the firm’s line-up of ETFs, including distribution and marketing activities. Prior to Guggenheim Investments, Mr. Belden worked as a senior product manager at Northern Trust Global Investments, where he was responsible for overseeing proprietary mutual fund products. Prior to […]

Moderator Athanasios (Tom) Psarofagis

ETF Analyst

Tom Psarofagis is an ETF analyst for Bloomberg Intelligence. Prior to joining Bloomberg, he held roles in ETF groups at both Oppenheimer Funds and IndexIQ. Previously, Tom was in Product Development at Nasdaq where he worked on creating innovative indexes for ETF sponsors. Tom attended the University of Connecticut where he earned his Bachelor’s degree […]

Panelist Brian Giere

Director of Marketing

Brian Giere is responsible for all marketing and branding efforts for Amplify ETFs. Brian’s experience in ETFs spans across many different areas, including sales, business development, marketing, and as an investment advisor creating ETF models for clients. Prior to Amplify, Brian was an investment advisor with Promus Capital, a multi-family office in Chicago. Prior to […]

Panelist Jordan Farris

Managing Director, Head of ETF Product Development

Jordan Farris is Managing Director and Head of ETF Product Development for Nuveen Investments, having joined in April of 2016 with the responsibilities of developing and bringing ETFs to market as well as overseeing the ongoing management of those ETFs. Prior to joining Nuveen in 2016, Jordan was Director of ETF Product Development for Guggenheim […]

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