THIS EVENT IS SOLD OUT. The FCS makes a triumphant return to beautiful Charlotte, North Carolina — the nation’s second largest financial services center — for another compelling luncheon discussion at the elegant Charlotte City Club. The topic will be “Using Big Data for Customer-Centric Marketing,” and we'll hear from experts using data in their firm's B2C and B2B marketing initiatives. Our confirmed panelists include:
- Wendy Buzzeo, Director, Digital Marketing, MetLife
- Kim Grant, Senior Vice President, Enterprise Media, Bank of America
- Dalbir Singh, Director, Customer Satisfaction & Loyalty, Wells Fargo
Additional panelists to be announced. Our moderator is Joy Robins, SVP Global Revenue & Strategy, Quartz, who recently moderated FCS panels in Chicago and at our annual Marketing Summit in Stowe, Vermont. Additional steering committee members who have been instrumental in creating this event in Charlotte include Dr. Deborah Bosley of The Plain Language Group, Megan Cartier of Wells Fargo, Jennifer Brockington of Ally, Danyele Jaber of The Wall Street Journal, Toby Hudson of Business Insider, and Jeff Campbell of The 27th Character Communications and a Senior Delegate from the International Association of Business Communicators/Charlotte, our Promotional Partner. Raffle Sponsor: Seeking Alpha Lunch Sponsor: Quartz Additional sponsorship packages are available. Tickets:
- Members: $65
- YMC: $60
- Non-members: $80
- Branded tables of 10: $700
SPEAKER BIOS Wendy Buzzeo Director, Digital Marketing, MetLife Wendy Buzzeo is the Director of Digital Marketing for MetLIfe, where she oversees digital acquisition for some of MetLife's largest business lines. She manages lead generation and optimization, and is currently building a new US Digital Marketing Strategy. Wendy joined MetLife in 2014 to lead digital for the Direct Life Insurance division and quickly grew her team to oversee digital marketing company-wide. She was designated one of the top 20 Rising Stars in Financial Marketing by the Gramercy Institute and has driven the MetLife marketing team to achieve industry-wide recognition for a number of cutting-edge, first-to-market digital media programs. Wendy has over a decade of experience running digital for major brands and previously held the position of Director of Online Marketing for TD Ameritrade where she relaunched its website. Prior to that she served as the Director of Marketing for FXCM, launching advertising programs in nine countries around the globe. Wendy lives in the New York City metro area with her husband and two young sons. Kim Grant Senior Vice President, Enterprise Media, Bank of America Kim Grant leads Communications Planning and Strategic Media Investment for Brand and Consumer Products at Bank of America. A creative and collaborative Marketer with a passion for attempting that which has not been done before, Kim provides thought leadership on Brand and Image initiatives and leads the bank and agency teams to promote customer solutions such as Card and Investments across Paid, Owned and Earned channels to meet aggressive business goals. Kim is a 19 year veteran of BofA and has spent the last 15 years in communications and media, following a stint in data and analytics. A graduate of Wake Forest University and mother of two, Kim enjoys a good book on the Kindle, a new recipe in the kitchen and a new destination on the itinerary. Joy Robins Senior Vice President, Global Revenue & Strategy, Quartz Joy Robins is the SVP of global revenue and strategy at Quartz, where she is responsible for advertising, events, and off-channel monetization. Launched three years ago, Quartz exclusively operates in the native advertising space through non-standard display formats and content creation. Joy and her team have helped clients understand the impact of user-focused advertising solutions and developed best practices when it comes to reaching the global business elite through content. Prior to Quartz, Joy ran digital advertising sales for the BBC in the US, launching advertising on BBC.com and introducing BBC brand to the US market. Most recently, she was on the leadership team at NBC Universal, tasked with monetizing NBC’s digital news properties following the Microsoft joint venture. Joy began her career at OMD in New York. Dalbir Singh Director, Customer Satisfaction & Loyalty, Consumer Credit Solutions, Wells Fargo Dalbir Singh is the Director, Customer Satisfaction & Loyalty for Wells Fargo, Consumer Credit Solutions. In his Marketing role, he is focused on establishing & driving a consistent Customer Satisfaction & Loyalty Strategy for Credit Card, Personal Lines & Loans, Student Lending, Direct Auto Lending, and Store & Private Label Credit Card businesses. Prior to joining Wells Fargo, he spent 11 years with Capital One in leadership roles in Marketing and in Operations defining & operationalizing a holistic “customer back” approach to doing business. The approach was informed through rich customer insight, team member feedback & was backed by sound analytics. His professional experience transcends Banking, Financial Services, Manufacturing and Technology sectors. In addition to his role, he plays a small part in providing the gift of education to children in developing nations by sponsoring K-12 education for some kids in India, his country of birth. He is also a national level squash player and a single handicap golfer.