FCS Charlotte will stage its first virtual event on Wednesday, May 11, beginning at 12 noon ET, when we present Personalization with the Right View of Your Customers.
Our panel discussion will feature:
- David Hixon, Executive Director, CRM & Marketing Analytics, Ally
- Scott Brannan, Senior Vice President, Digital Marketing, Bank of America
- Janelle Straitiff, Director, Compliance, Brighthouse Financial
Our moderator will be Jay Calavas, Chief Innovation Officer, Tealium.
A true single view is basically impossible and can lead organizations down a challenging path….best to work on having the right view for various use cases, which means flexibility is key. Bringing this effort together requires input from many teams – marketers focusing on customer acquisition, loyalty, and retention, the analytics team expert at extracting insights from data, and governance teams ensuring customer privacy, consent, and industry regulations are adhered to. In this event, we will discuss best practices of Personalization – the skills you need, the lessons learned, the impact of getting it right.
Join our virtual event to hear our panel of experts discuss:
- The Value of Personalization
- The Personalization/Privacy Paradox
- ‘The Cookie-less Future’
This free event is open to all FCS and YMC members as well as our industry colleagues. VIDEO REPLAY.
Special thanks to Tealium and Invoca for their support as the presenting sponsors for this event.