FCS Charlotte Virtual Event: Personalization with the Right View of Your Customers


FCS Charlotte will stage its first virtual event on Wednesday, May 11, beginning at 12 noon ET, when we present Personalization with the Right View of Your Customers.

Our panel discussion will feature:

  • David Hixon, Executive Director, CRM & Marketing Analytics, Ally
  • Scott Brannan, Senior Vice President, Digital Marketing, Bank of America
  • Janelle Straitiff, Director, Compliance, Brighthouse Financial

Our moderator will be Jay Calavas, Chief Innovation Officer, Tealium.

A true single view is basically impossible and can lead organizations down a challenging path….best to work on having the right view for various use cases, which means flexibility is key. Bringing this effort together requires input from many teams – marketers focusing on customer acquisition, loyalty, and retention, the analytics team expert at extracting insights from data, and governance teams ensuring customer privacy, consent, and industry regulations are adhered to. In this event, we will discuss best practices of Personalization – the skills you need, the lessons learned, the impact of getting it right.

Join our virtual event to hear our panel of experts discuss:

  • The Value of Personalization
  • The Personalization/Privacy Paradox
  • ‘The Cookie-less Future’

This free event is open to all FCS and YMC members as well as our industry colleagues. VIDEO REPLAY.

Special thanks to Tealium and Invoca for their support as the presenting sponsors for this event.

  • Start May 11, 2022 12:00 PM EDT
  • End May 11, 2022 12:45 PM EDT
  • Location ONLINE ONLY


Panelist David Hixon

Executive Director, CRM & Marketing Analytics

David Hixon was named Executive Director of CRM and Marketing Analytics in April 2021. In his current role, Hixon is responsible for all things related to existing Ally customer marketing.  This includes, but is not limited to cross sell, loyalty, balance build, upsell, retention, onboarding, and feature adoption across all of Ally’s lines of business. […]

Moderator Jay Calavas

Chief Innovation Officer

Jay Calavas has more than 20 years of proven MarTech experience, and is responsible for helping promote the global adoption and innovation of the Tealium Customer Data Hub. Prior to this role, Jay first ran global sales at Tealium, helping grow the company into the market leader for enterprise tag management. After that he orchestrated […]

Panelist Scott Brannan

Senior Vice President

Scott Brannan is a Senior Vice President on the Digital Marketing team at Bank of America. In his current role, Scott helps drive digital experiences for the Commercial Banking and Global Transaction Services businesses. He joined Bank of America in 2006 as part of a team evaluating interactive media opportunities and syndicating the findings across […]

Panelist Janelle Straitiff

Director, Compliance

Janelle Straitiff is a Director in Compliance at Brighthouse Financial. In her role, she is responsible for oversight of the anti-money laundering and privacy programs, as well as regulatory exams and operations compliance. Janelle has 19 years of experience in the financial services industry, with expertise in the equity markets, money laundering, and privacy. Prior […]