Eight global brands reveal the opportunities created by social impact marketing for their businesses.
The Financial Communications Society and the United Nations Foundation are co-hosting a special breakfast event featuring marketing, communications, and sustainability experts to explore how corporations are embracing the Global Goals through their brands and businesses.
Increasing awareness of sustainability needs is driving an exciting era of innovations in investment and social impact. From creating economic growth through good jobs and smart cities, the role of business – especially in the financial sector—will be crucial in addressing the greatest challenges and opportunities of our time.
Where to begin? The United Nations has a 17-point strategic plan that was adopted by world leaders at the UN last year. The Sustainable Development Goals are a global to-do list to end extreme poverty, protect the health of the planet, and create a future where every person lives with opportunity and dignity – all by 2030.
From re-aligning their corporate social responsibility priorities, redirecting capital flows, and publicly reporting on sustainable investment practices, global businesses are demonstrating their commitment to a better future and reaping early benefits of high-integrity branding from their consumers, investors, employees and the marketplace.
Join us to learn more about the pivotal role that the financial community will continue to play in achieving a better world, and how the Global Goals offer an unparalleled opportunity for brands to shape lasting progress for people and the planet.
AGENDA
8:00 am Breakfast
8:30 am Welcome Remarks
- Kevin Windorf, CEO, FCS
- Aaron Sherinian, Chief Marketing Officer, UN Foundation
First Keynote Address
- Seth Eisen, Senior Vice President, External Communications, Mastercard
Panel: Corporate Social Responsibility and the UN Sustainable Development Goals (SDGs)
- Jason Ghassemi, Senior Managing Director, Head of Brand Marketing and Communications, Guggenheim Partners
- Katherine Maloney, Director, United Nations Global Account Team, KPMG
- Patsy Doerr, Global Head, Corporate Responsibility & Inclusion, Thomson Reuters
Second Keynote Address
- Jyoti Chopra, Managing Director and Head of Global Citizenship and Sustainability, BNY Mellon
Panel: Financial Institutions and their commitments to Sustainability
- Hui Wen Chan, Vice President, Corporate Sustainability, Citi
- Marisa Buchanan, Executive Director, Sustainable Finance, J.P. Morgan
- Scott Mather, Chief Investment Officer U.S. Core Strategies, PIMCO
Closing Remarks
- Tom Jago, Vice Chair, FCS, and Managing Director, The Ward Group
11:00 Summit closes
SPONSORSHIPS ARE AVAILABLE. Contact FCS CEO Kevin Windorf.