FCS WEST will start the new year (2016/2017) in San Francisco with a continuation of its FinTech breakfast series.
- How are FinTech startups approaching content marketing differently from traditional financial services companies? Are there lessons that they can learn from each other?
- What kinds of content marketing are financial services and FinTech brands producing that are outside the realm of what's expected?
- How are financial services marketers leveraging their talent, data, and insights in unique ways that consumers find interesting?
- How are financial services companies structuring their teams to handle production, approvals, and the challenges of connecting their insights with what's interesting to their customers?
- What measurement tools do you use and how are you justifying the success of your programs to internal stakeholders?
Our panelists include:
- Meg Ciarallo, VP, Brand Marketing, SoFi
- Mark Goines, Vice Chairman, Personal Capital
- Stephanie Losee, Head of Content, Visa
Our moderator will be Joy Robins, SVP Global Revenue & Strategy, Quartz Agenda:
- 8:00am – 8:30am Networking & Breakfast
- 8:30am – 9:15am Panel discussion followed by audience Q&A
Tickets:
- Members $65
- Non-members $75 (Not a member yet? Join today. Enroll online for only $100 a year.)
- Branded table of ten $650
Sponsorships are available. Contact FCS West President Pete Matthews or FCS CEO Kevin Windorf. FCS Premier Sponsors for 2016
- Bloomberg Media
- Forbes
- Market Realist
- Seeking Alpha
- Yahoo!
September Event Sponsor: Reuters SPEAKER BIOS: Meg Ciarallo VP Brand Marketing SoFi Meg leads SoFi's brand marketing, including traditional and digital advertising as well as social and content marketing. Before joining SoFi, Meg led the Social Strategy discipline at AKQA, running social global programming for brands like Visa and Levi's Strauss. Prior to that, she was the VP of Brand Marketing at the San Francisco Chronicle/SFGate. Previously, Meg spent spent more than seven years in New York leading social and brand strategies for Unilever, Sears-Kmart, Diageo and Chase. She began her career as a publicist at Random House, Inc. Meg is a graduate of Washington & Lee University with a Bachelor's degree in English and Business Administration. Mark Goines Vice Chairman Personal Capital Mark has over 35 years of experience in Financial Services and Technology from Wells Fargo, Charles Schwab, Intuit (TurboTax and Quicken) as well as significant startup success including Mint.com and PassMark Security. Innovation and rapid growth are Mark’s passions. Stephanie Losee Head of Content Visa Stephanie Losee is the head of content at Visa. Her previous two roles were head of brand content at POLITICO, where she launched their custom content studio, and Managing Editor of Dell, where she directed Dell’s editorial content strategy and formalized Dell’s role as a brand publisher. The Holmes Report named her one of the Top 25 Innovators of 2015. She is a former writer at Fortune and editor at PC Magazine. Follow her on Twitter @slosee. Joy Robins SVP Global Revenue and Strategy Quartz Joy Robins is the SVP of global revenue and strategy at Quartz, where she is responsible for advertising, events, and off-channel monetization. Launched three years ago, Quartz exclusively operates in the native advertising space through non-standard display formats and content creation. Joy and her team have helped clients understand the impact of user-focused advertising solutions and developed best practices when it comes to reaching the global business elite through content. Prior to Quartz, Joy ran digital advertising sales for the BBC in the US, launching advertising on BBC.com and introducing BBC brand to the US market. Most recently, she was on the leadership team at NBC Universal, tasked with monetizing NBC’s digital news properties following the Microsoft joint venture. Joy began her career at OMD in New York.