The FinTech Challenge: Aligning Brand, Product & Communication
Join us on Thursday, October 27th at Bloomberg LP as FCS WEST continues our conversation on FinTech with insights on aligning brand, product and communication – how FinTech is changing them and how they are influencing FinTech. The topics we'll cover include:
- Who were the pioneers within the FinTech space? What firms will be tomorrow’s leaders?
- How is technology helping to build better products?
- How is technology changing marketing communications?
- How is technology changing sales?
- How is FinTech transforming the industry as a whole?
Our speakers include:
- Grant McDougall, CEO, Blackbelt
- Graig Norden, President, Freewheel Marketing
- Andrew Alden, Head of Quantitative Research, Vident Financial
Join us for a great evening of content, conversation and camaraderie: Thursday, October 27th 6:00pm – 8:00pm
Not a member? Join us today! One-year Membership is only $100. For members age 35 and younger, membership is only $50, and you'll enjoy a ticket discount and every event. Exclusive Host Sponsor: Bloomberg Media FCS Premier Sponsors for 2016
- Bloomberg Media
- Forbes
- Market Realist
- Seeking Alpha
- Yahoo!
ABOUT THE FCS WEST Established in 2013, FCS WEST is the San Francisco-based arm of the Financial Communication Society, a national not-for-profit industry association, whose mission focuses on "Community. Education. Philanthropy." Net proceeds from all FCS events and activities underwrite our organization's philanthropic mission to support select children's charities across the country. Since 2000, we have raised more than $2.2 million in this effort. The FCS WEST is proud to support Big Brothers, Big Sisters of the Bay Area of San Francisco. SPEAKER BIOGRAPHIES Andrew Alden, CFA Head of Quantitative Research Vident Financial With almost a decade of experience in asset management and hedge funds, Andrew specializes in empirical analysis, portfolio construction, optimization, and systematic strategies. In his current role, he leads quantitative equity research and risk management for long-only and long-short strategies. He was the lead portfolio engineer for seven publicly traded, multi-factor ETFs, with approximately $1.4 billion in ETFs assets tracking these strategies. He has a master’s degree in financial engineering from UC Berkeley. Grant McDougall CEO Blackbelt Grant is the Founder and CEO of Blackbelt, a strategic execution company that empowers CMOs and CEOs to share narratives that moves their companies, colleagues and customers. His career has been centered on significant global new business efforts and managing the implementation of global brands into holding companies. He was the creative lead behind programs for SoFi, NerdWallet, iShares, Wells Fargo, Barclays, MasterCard, and American Express, among others. Recently, Grant’s work includes developing a revenue model and sales plan for a new social network, architecting a new product aimed at mothers and young families, and leading the capital-raising efforts for a startup digital organization. Graig Norden Founder & President Freewheel Marketing After a decade in financial services, including marketing roles at Lattice Strategies and New Century Advisors, Graig founded Freewheel Marketing while working in a consulting capacity for one of Lattice’s former clients. Freewheel’s core competency is the use of technology to provide lead-generation and sales enablement tools to registered investment advisors and asset managers. Graig sits on the board of directors for the Financial Communications Society, the College of Charleston’s Economics Department and the San Francisco Triathlon Club. He has a master’s degree in marketing from Johns Hopkins University.