FCS YMC kicks off 2019 with a first-time YMC Talks event at The New York Times, and the focus will be "The Data Debate."
2018 was a year of data hacks, breaches and scandals, but more importantly, it was the year consumers became aware that their data is collected, and perhaps distributed, more often than they might think.
According to FastCompany, there were an estimated 3,676 data breaches in the first nine months of 2018 alone, putting it on track to have the second-most number of reported breaches in a single year.
So what does this mean for marketers?
As marketers, we rely on data. The recent influx of digital channels and shifting consumer behavior have made data-driven marketing a necessity. In a year where data privacy is more of a concern than ever before, and consumers inevitably become more reluctant to give up their data, how can financial marketers collect, analyze and implement data effectively?
Join us for a fresh conversation about the role of data.
