February CMO Luncheon: Mandell Crawley, Morgan Stanley

We are delighted to welcome Mandell Crawley, Chief Marketing Officer, Morgan Stanley as our February luncheon guest speaker at the New York Yacht Club. As CMO, Mandell has been the driving force behind Morgan Stanley's multi-platform advertising campaign, "Capital Creates," which launched last year. The campaign's goal is to spotlight the role Morgan Stanley plays in society’s broader ecosystem, how the bulge bracket firm helps mobilize capital, and how that powerful capability activates structural change across society. Mandell will discuss the success the campaign has met, and what's in store for 2016 as Morgan Stanley looks to build upon audience engagement. Join us to hear this compelling story.

Presenting sponsor: SmartBrief

Event Partner sponsor: Herring Media Group

Raffle Sponsors: Seeking Alpha and The New York Times

Tickets: $125 for Members $105 for YMC members $175 for Non-Members (Annual membership is only $100. Join today!) $1,500 for Branded Tables of 10

  • The New York Yacht Club requires proper attire:  jackets for men, no jeans.  Thank you.
  • No refunds after February 10, 2016.

SPEAKER BIO:

Mandell L. Crawley Managing Director Chief Marketing Officer Morgan Stanley

Mandell L. Crawley joined Morgan Stanley in October 1992 as a High School Intern and now serves as Chief Marketing Officer for the Firm. In this role, he has overall responsibility for defining, creating, and delivering Morgan Stanley’s marketing strategy. This includes shaping and enhancing the company’s brand value, ensuring the global integration and consistency of marketing strategy across businesses, functions and geographies to deliver growth and value. Prior to this assignment, Mr. Crawley was Head of National Business Development and Talent Management for Morgan Stanley Wealth Management where he led an organization responsible for driving revenue and asset growth across the firm’s industry leading platform and improving the proficiency of our financial advisors, sales support, and field leadership talent. Mandell was also Head of U.S. Fixed Income Sales & Distribution for Morgan Stanley Wealth Management’s Capital Markets Group, overseeing a large coverage team across all debt asset classes. In aggregate he spent 14 of his 23 years working within Fixed Income Capital Markets in various producing & managerial capacities. He is a member of the Firm’s Management Committee, Global Wealth Management Operating Committee, the Multicultural Client Strategy Committee, National Trustee for the Boys and Girls Clubs of America and a board member of the Covenant House NY which is leading the fight against youth homelessness. Personal Mandell received an MBA with honors from Fordham University (New York City) and a B.A. in Economics from Northeastern Illinois University (Chicago). He resides in Westchester County, NY with his wife Alison, and twin daughters, Jordyn and Jaedyn. Mandell is a proud native of Chicago, IL.  

  • Start February 16, 2016 12:00 PM EDT
  • End February 16, 2016 02:00 PM EDT
  • Location New York Yacht Club, 37 West 44th Street, NYC