“Financial Marketing Challenges & Priorities for 2019”

The FCS New York is proud to partner with SiriusDecisions as our exclusive programming sponsor on the staging of our August breakfast on "Financial Marketing Challenges & Priorities for 2019."

The event will open with a presentation of the brand-new results of SiriusDecisions’ annual CMO survey.

Then we'll turn to our panel of senior marketers for their insights on the approach they'll be taking following Labor Day as they undertake planning for 2019.  What are their priorities?  What are the challenges they'll face?  How can existing and new resource partners help them acheive success?

We'll talk about their growth strategies as well as those areas that need improvement.  Topics might range from the media mix to talent and headcount.  We'll hone in on challenges around client engagement… from the difficulty in gathering and interpreting accurate data to the development and distribution of relevant brand content.

Ultimately, we'll ask about how they believe their marketing investments can be optimized.

Join us for a provocative and informative breakfast presentation and discussion.

  • Start August 21, 2018 08:00 AM EDT
  • End August 21, 2018 09:45 AM EDT
  • Location Penn Club of New York, 30 W 44th Street, New York City

Speakers

Presenter Robert McKinnon

Practice Leader – Financial Services

Robert brings more than 20 years of financial services experience – managing teams in marketing, sales, research and product development. He joined SiriusDecisions in February 2015 and has a truly global understanding of the challenges facing marketing and sales leaders across the financial services industry. Robert has managed sales and marketing organizations based in Latin […]

Panelist Kirti Naik (russell)

Global Head of Brand Marketing & Communications

Kirti Naik is Russell Investments’ global head of brand marketing & communications, responsible for leading and driving the development of the firm’s brand position and serving as the principal brand architect. She is an award-winning marketer with more than 17 years of experience in traditional marketing, consumer marketing, business-to-business and digital marketing across a variety […]

Panelist Erik Schneberger

Chief Marketing Officer

Erik Schneberger is chief marketing officer for American Century Investments, a premier investment manager headquartered in Kansas City, Mo. Mr. Schneberger leads the teams responsible for channel marketing, brand, marketing operations, value-add, client events, corporate communications and digital. He is based in the firm’s New York office. Mr. Schneberger joined American Century in 2019 from […]

Panelist Zoya Wang Levin

VP, COO and Strategy, Wealth Management Marketing

Zoya Levin is the Chief Operating Officer and leads Strategy for Wealth Management Marketing. With Morgan Stanley since 2014, she’s responsible for marketing strategies that promote the Firm’s wealth management franchise in the competitive marketplace. She also drives marketing strategy and analytics across product and client segment initiatives, aligning marketing results with strategic priorities and […]

Sponsors