“Influencer Marketing and Financial Services”

Influencer Marketing is growing dramatically with 94% of Marketers believing the tactic to be effective.  Even though many may say determining ROI is a challenge, one study found Influencer Marketing can generate up to a 550% return for each dollar spent.  Sounds great, right?

But what exactly is Influencer Marketing? How do we identify the right influencers? Are there FTC guidelines?  How and where do we start?

These are some of the questions that have impeded Influencer Marketiing from fulfilling its full potential.

Until now.  Our panel will get to the heart of the matter and our audience will leave our breakfast nourished with new ideas about how to optimize this burgeoning strategy across digital media.

Join us at Rise New York — Barclays' open innovation programme — hosted by SAM.ai.

SPONSORSHIPS ARE AVAILABLE.

  • Start July 20, 2017 08:00 AM EDT
  • End July 20, 2017 10:00 AM EDT
  • Location Rise, 43 W 23rd Street, New York City

Speakers

Panelist Raz Choudhury

CEO and Co-Founder

Raz Choudhury is the Co-Founder and CEO of SAM (www.sam.ai)  a fully integrated sales and marketing platform powered by AI. Prior to SAM, Raz founded and ran USAWeb (now Office Interactive) for over 15 years, making it a reputable app development and digital marketing agency. Raz was introduced to the world of technology through a […]

Panelist Christine DiLandro

SVP, Head of Media & Integrated Marketing

Christine DiLandro is the Director of Global Media & Integrated Marketing for the Citi US Card business. In her role, Christine is responsible for media investments and strategic communications planning. Christine has a strong track-record of pushing forward best-in-class digital marketing programs that have won industry awards. Christine led the integrated marketing partnership for Citi […]

Panelist Anthony Vitalone

Global Head of Digital and Marketing Strategy

Anthony is a senior digital and integrated marketing leader with 30 years’ experience in financial services across multiple disciplines including: asset & wealth management, private client, institutional/retail banking, financial data and insurance. Beginning his career as a bank teller while in college and progressing through all verticals within financial services and eventually as an executive […]

Moderator Greg Yates

CMO

Gregory Yates is Chief Marketing Officer at RICG where his responsibilities include Business Modeling, Brand Marketing, Communications, Advertising, Business Development and Product Evolution. Greg's tenure includes over twenty years of building new brands and rescuing stale ones that were falling out of vogue. His unique and creative approach has earned him numerous industry accolades including […]

Panelist Marc Atiyeh

Chief Strategy Officer

Marc leads Strategy at Clarity Money where he focuses on growth efforts from User Acquisition, Operations, Partnerships, and Marketing. Prior to joining Clarity Money, he was the Head of Growth at Paribus where he oversaw the growth of the company from 10,000 users to ~1,000,000 in less than 12 months until Paribus got acquired by […]

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