Influencer Marketing is growing dramatically with 94% of Marketers believing the tactic to be effective. Even though many may say determining ROI is a challenge, one study found Influencer Marketing can generate up to a 550% return for each dollar spent. Sounds great, right?
But what exactly is Influencer Marketing? How do we identify the right influencers? Are there FTC guidelines? How and where do we start?
These are some of the questions that have impeded Influencer Marketiing from fulfilling its full potential.
Until now. Our panel will get to the heart of the matter and our audience will leave our breakfast nourished with new ideas about how to optimize this burgeoning strategy across digital media.
Join us at Rise New York — Barclays' open innovation programme — hosted by SAM.ai.

