Recap
With a sold-out audience of 90 guests, FCS New York welcomed guest speaker Emily Pachuta, Chief Marketing & Analytics Officer, Americas, Invesco, to the New York Yacht Club for our largest luncheon event since before the pandemic shutdown.
The audience of financial marketing, comms, and media professionals were eager to hear from the winner of the 2022 FCS Financial Marketer of the Year Award. In a one-on-one conversation with Jeff Collins, EVP, FOX News Media, Emily delivered a solid 30 minutes of insights, lessons learned, and inspiration for everyone facing the challenges of today’s marketing environment.
In addition to explaining her career path — from a documentary filmmaker to a writer at Merrill Lynch to her current CMO role — Emily touched on a series of important topics that revealed a very purposeful approach to finding solutions within a balance of the art and science of marketing.
With a focus on finding the humanity of messaging and audience engagement, Emily talked about the changing role of the value exchange at Invesco, whether that’s between asset manager and intermediary or advisor and client. She also discussed the role of analytics and the key to finding a beacon metric to plot a course towards success.
FCS Members have access to watch a video of the full conversation. (See the button on this page.) This is the first time the FCS has made such a recording available following one of our events. We expect to do more in the future, as a perk of membership. (Not yet a member? Sign up here.)
Our thanks to our Programming Partner, FOX Business, our Gold Sponsor, Whitman Insight Strategies, our Raffle Sponsor, Packed with Purpose, and our table sponsors: Invesco and The Wall Street Journal | Barron’s Group.
THIS EVENT IS SOLD OUT.
FCS New York is delighted to welcome the 2022 FCS Financial Marketer of the Year Emily Pachuta as the guest speaker at our CMO Spotlight luncheon on Wednesday, February 15 at the New York Yacht Club. Emily, the Chief Marketing & Analytics Officer, Americas, at Invesco, was honored on November 30th at a gala awards ceremony, which highlighted the Invesco QQQ campaign “How Not To Suck at Money.” That campaign took top honors at the 2022 FCS Portfolio Awards. Emily will speak to the luncheon audience about what it took to put together such a successful campaign — and what Invesco has in store for 2023.
In an in-person fireside chat, Emily will be interviewed by Jeff Collins, Executive Vice President of Advertising Sales at FOX News Media.
In gratitude to Emily, the FCS will make a $1,000 donation to the children’s charity of her choice: Ronald McDonald House.
Join us at noon for networking, followed by a plated luncheon, our program and Q&A.
For industry friends who have yet to join the FCS, we’re offering a special one-time price ($300) that includes a ticket to the luncheon plus a one-year membership ($250 value). To take advantage of this offer (new members only), please contact FCS Admin Coordinator Marisa Jago, [email protected].
Our sponsor Packed with Purpose will hold a free raffle of a gift basket for all attendees.
