We are delighted to welcome Bill Webster, managing director of brand management, public affairs and marketing operations, AXA US, as our June luncheon guest speaker at the New York Yacht Club. Responsible for advertising and brand strategy for AXA Equitable Life Insurance Company, Bill is an industry veteran whose career has included senior positions at Liberty Mutual, Sun Life Financial, MetLife, and McCann-Erikson. Bill will discuss how the marketing work from his team supports the enterprise's brand positioning around "Redefining Standards." SPONSORSHIP PACKAGES ARE AVAILABLE, contact FCS CEO Kevin Windorf Tickets: $125 for Members $115 for YMC members $175 for Non-Members (Annual membership is only $100. Join today!) $1,500 for Branded Tables of 10
- The New York Yacht Club requires proper attire: jackets for men, no jeans. Thank you.
- No refunds after June 17, 2016.
SPEAKER BIO Bill Webster is managing director of brand management, public affairs and marketing operations at AXA Equitable Life Insurance Company, the primary U.S. life insurance subsidiary of the global AXA Group. Building on the rebranding that occurred in 2014, Mr. Webster leads the effort to expand AXA’s brand influence in the United States. Mr. Webster leads brand strategy, advertising, customer segmentation, and marketing communications. He oversees all aspects of the AXA US corporate communications strategy and platform, including employee engagement, media relations, public affairs, corporate responsibility, and leadership communications. As head of Marketing Operations, he has responsibility for the company’s in-house agency for editorial content, graphic design, collateral fulfillment, and event planning, which includes the studio and auditorium at the AXA Center, a prime theater venue and multimedia broadcasting facility located in midtown Manhattan. Mr. Webster also serves as Chairman of the Board of the AXA Foundation. With more than 20 years of experience at companies such as Liberty Mutual, Sun Life Financial, MetLife, and McCann-Erikson, Mr. Webster has expertise in consumer and business to business advertising, response driven retail promotions, and the creation of effective models for cross-discipline marketing operations.