“Leadership: Managing Your Career, Team and Life”

Amina Elderfield is Morgan Stanley’s Head of Internal Communications, working in partnership with business unit leaders and key stakeholders to develop strategies, tools and content to improve the employee experience. She directs a team of writers, data analysts and developers to deliver innovative, compelling communications programs and campaigns. While she has spent most of her career at Morgan Stanley in Technology, Wealth Management and Investment Banking, she recently served as the Chief Operating Officer for Global Technology Strategy, Innovation and Partnerships at JPMorgan Chase. There, she was responsible for expanding the organization and producing thought pieces on technology strategy, internal innovation and external market trends. Starting her career in management consulting, Amina has held several leadership roles focused on talent, strategy, program management and communications. She holds an undergraduate degree in management technology and Spanish from Georgetown University, as well as a master’s in gastronomy from the University of Adelaide in Australia.

Allison Silver is the Vice President of Global Content at American Express. In this role, she is focused on developing global, integrated brand communications for American Express.  She was instrumental in launching the company’s new brand platform, “The Powerful Backing of American Express. Don’t Live Life Without It” in 23 countries. During her tenure, Allison has overseen brand and product communications efforts to engage prospects and generate demand among Consumer and Small Business audiences, many of which have embraced the SeeHer “if you can see her you can be her” philosophy and scored extremely high GEM scores.  She has worked closely with dentsuMcGarryBowen, UM, Digitas, Ogilvy, Weiden Kennedy, Crispin Porter + Bogusky, Droga5, MindShare and Momentum. Allison has been part of the Small Business Saturday Team at American Express since its inception in 2010.  What started as an idea of giving small businesses a place on the holiday shopping calendar has turned into a global movement, recognized by Advertising Age as one of the top 15 campaigns of the century. Prior to American Express, Allison worked at BBDO and Grey Advertising on a variety of global brands including Mountain Dew, Pizza Hut, Cover Girl and The Food Network. She received an MBA from Columbia Business School and a B.A. from the University of Michigan.

Michelle Lynn joined Bloomberg as Head of Global Data Science and Insight for the media organization. In this role, she oversees a team responsible for understanding and activating Bloomberg's audience. Michelle also leads the development of BloombergAiQ, Bloomberg's proprietary audience and content platform for insights and activation. Prior to that, Michelle was the Chief Insight Officer at Dentsu Aegis Network, where she oversaw research, insight and digital analytics while driving thought leadership and agency point of view on audiences and data strategy. The chief architect of many custom studies and research tools, Michelle’s talent is in leveraging data to help brands connect with consumers in a world of constant distraction. For Carat, she developed the Consumer Connection System (CCS), a suite of tools that offered a single source measurement of consumer’s interaction and engagement with a broad range of touchpoints. She also developed industry studies such as “Born to Be Wired” which was the first study to show that Millennials were spending more time with the Internet than TV, “Never Ending Friending,” a breakthrough study on social networking and the Momentum Effect, and was a key contributor to “New Shopper Journeys,” a groundbreaking global research collaboration with MSFT which sought to identify the most influential factors behind a consumer’s purchasing decisions across five retail verticals. Most recently Michelle created The Millennial Disconnect which encourages marketers to go beyond obvious millennial stereotypes to forge deeper connections with the largest living generational cohort. Michelle is recognized industry-wide as a leading consumer research expert winning Ad Age’s Media Maven award as well as the Advertising Research Foundation's Great Mind Award for Quality in Research.

It took some investigative work for Anna Papadopoulos to discover that media planning had all the benefits of a career in journalism, without the risk of entering enemy lines. Well, at least most of the time. At Prudential Advertising, Anna oversees the multi-million dollar annual media and sponsorship budget and leads an integrated media and experiential team through the ever-changing world of media, incorporating both art and science. Anna also oversees social media for the enterprise, global media for PGIM and serves as the business ethics officer for marketing. Prior to joining Prudential, Anna led the media direction for marquee clients such as Merck, OppenheimerFunds, Volvo, New Balance, Nestle and JPMorgan Chase. As an early adopter of digital media, Anna developed and placed the first digital media campaigns for many Fortune 500 companies including OppenheimerFunds and JPMorgan Chase (then JP Morgan) and the first fully integrated campaign for Volvo. She has been known for negotiating “free” beta packages for programs that have later sold for millions of dollars. An advocate for creative media thinking, Anna believes that media is more than buying impressions. It’s about creating experiences and connections with audiences and building relationships. Since 2005, she has been building relationships and sharing her insights in her column on ClickZ, one of the largest resources for interactive marketing news, and by being a frequent speaker on industry panels and contributor to major media outlets including the Wall Street Journal, The New York Times, Ad Age and Adweek. Anna also serves as an adjunct professor at The College of Staten Island’s (CUNY) School of Business where she developed a media planning curriculum that is now a mandatory course for all marketing students. Anna earned a B.S., summa cum laude in journalism from St. John’s University in New York and considers herself a student for life – learning from every experience and new encounter. Please visit LinkedIn for her work history http://www.linkedin.com/in/annapapadopoulos