During today’s sixth annual event, Living Group CEO Kate Shaw launched the global marketing agency’s proprietary research report, Living Ratings – the brand and digital intelligence of the world’s leading asset managers 2022. The event attracted financial marketing professionals from around the world. Kate revealed our new research criteria for this year’s analysis, then announced the Top 20 asset managers, along with the key statistics and trends for 2022. She also shared examples of market-leading content and functionality from across the sector. FCS CEO Kevin Windorf, who also serves as Client Strategy Director for Living Group‘s New York office, moderated a panel discussion with marketing executives from three Top 5 firms: Neel Adhya, Chief Digital Officer, BlackRock; Adam Watson, Global Head of Institutional Digital Product, Nuveen; and Liz Cummins, Head of Digital Experience, Schroders.
Living Ratings 2022 leaders and their scores:
1. BlackRock. 87.75
2. State Street Global Advisors. 81.42%
3. abrdn. 80.75%
4. Nuveen. 80.58%
5. Schroder Investment Management. 80.17%
6. Aviva Investors. 79.83%
7. Janus Henderson. 78.08%
8. PIMCO. 78.00%
9. NN Investment Partners. 76.92%
10. Wellington Management Company. 76.33%
11. Allianz Global Investors. 75.83%
12. Russell Investments. 73.50%
13. Capital Group. 72.75%
14. DWS Group. 71.33%
15. Northern Trust Asset Management. 71.08%
16. MFS Investment Management. 70.67%
17. New York Life Investments. 70.58%
18. J.P.Morgan Asset Management. 70.25%
19. Vanguard. 69.58%
20. SEI Investments. 69.50%
You can also download the Top 20 here. The full Living Ratings of Asset Managers report, which details the scores and rankings of the Top 100, will be available in November 2022 from Living Group.
The FCS welcomes the return of Living Group for the 6th annual presentation of their proprietary Living Ratings, a benchmarking report on the brand and digital intelligence of the top Global 100 Asset Managers. In this sneak peek, Living’s CEO Kate Shaw will present a summary of the report’s findings and then reveal the rankings of the Top 20; the full report will be launched globally later this year.
The research presentation will be followed by a panel discussion with marketing executives from asset managers ranked in the Top 20 of the 2022 Living Ratings, including:
- Nilanjan Adhya, Chief Digital Officer, BlackRock
- Adam Watson, Global Head of Institutional Digital Product, Nuveen
- Liz Cummins, Head of Digital Experience, Schroders
The discussion will be moderated by Kevin Windorf, Client Strategy Director, Living Group.
Living Group evaluates the dotcom and social media functionality and content of leading financial services companies by sector. For the past 13 years, this full-service marketing agency has ranked the brands that are bullish or bearish when it comes to excelling in digital branding.
This event for free to our members and all our colleagues in the financial marketing community in the U.S. and abroad.
To register for this event on Zoom, click here: FREE REGISTRATION