Bulls, Bears, and Brands: Living Ratings of Asset Managers 2022


During today’s sixth annual event, Living Group CEO Kate Shaw launched the global marketing agency’s proprietary research report, Living Ratings – the brand and digital intelligence of the world’s leading asset managers 2022. The event attracted financial marketing professionals from around the world. Kate revealed our new research criteria for this year’s analysis, then announced the Top 20 asset managers, along with the key statistics and trends for 2022. She also shared examples of market-leading content and functionality from across the sector. FCS CEO Kevin Windorf, who also serves as Client Strategy Director for Living Group‘s New York office, moderated a panel discussion with marketing executives from three Top 5 firms: Neel Adhya, Chief Digital Officer, BlackRock; Adam Watson, Global Head of Institutional Digital Product, Nuveen; and Liz Cummins, Head of Digital Experience, Schroders.

Living Ratings 2022 leaders and their scores:
1. BlackRock. 87.75
2. State Street Global Advisors. 81.42%
3. abrdn. 80.75%
4. Nuveen. 80.58%
5. Schroder Investment Management. 80.17%
6. Aviva Investors. 79.83%
7. Janus Henderson. 78.08%
8. PIMCO. 78.00%
9. NN Investment Partners. 76.92%
10. Wellington Management Company. 76.33%
11. Allianz Global Investors. 75.83%
12. Russell Investments. 73.50%
13. Capital Group. 72.75%
14. DWS Group. 71.33%
15. Northern Trust Asset Management. 71.08%
16. MFS Investment Management. 70.67%
17. New York Life Investments. 70.58%
18. J.P.Morgan Asset Management. 70.25%
19. Vanguard. 69.58%
20. SEI Investments. 69.50%

You can also download the Top 20 here.  The full Living Ratings of Asset Managers report, which details the scores and rankings of the Top 100, will be available in November 2022 from Living Group.

The FCS welcomes the return of Living Group for the 6th annual presentation of their proprietary Living Ratings, a benchmarking report on the brand and digital intelligence of the top Global 100 Asset Managers. In this sneak peek, Living’s CEO Kate Shaw will present a summary of the report’s findings and then reveal the rankings of the Top 20; the full report will be launched globally later this year.

The research presentation will be followed by a panel discussion with marketing executives from asset managers ranked in the Top 20 of the 2022 Living Ratings, including:

  • Nilanjan Adhya, Chief Digital Officer, BlackRock
  • Adam Watson, Global Head of Institutional Digital Product, Nuveen
  • Liz Cummins, Head of Digital Experience, Schroders

The discussion will be moderated by Kevin Windorf, Client Strategy Director, Living Group.

Living Group evaluates the dotcom and social media functionality and content of leading financial services companies by sector. For the past 13 years, this full-service marketing agency has ranked the brands that are bullish or bearish when it comes to excelling in digital branding.

This event for free to our members and all our colleagues in the financial marketing community in the U.S. and abroad.

To register for this event on Zoom, click here: FREE REGISTRATION

  • Start October 25, 2022 12:00 PM EDT
  • End October 25, 2022 01:00 PM EDT
  • Location ZOOM


Panelist Nilanjan Adhya

Chief Digital Officer

Nilanjan Adhya is the Chief Digital Officer at BlackRock, which he joined in 2021.

Panelist Liz Cummins

Head of Digital Experience

Liz Cummings is Head of Digital Experience at Schroders, which she joined in 2016.

Panelist Adam Watson

Global Head of Institutional Digital Product

Adam Watson joined Nuveen in June 2021 as Global Head of Institutional Digital Product. He is responsible for driving the vision, strategic development, deployment, and support of the websites, applications, and integrated marketing initiatives. Prior to this, he was the EMEA Digital Marketing lead for Neuberger Berman for 4 years and Head of Digital Marketing […]

Presenter Kate Shaw


Kate is co-Founder and CEO of Living Group, founded in 2004. She has 20 years of City financial experience covering investment banking, private client wealth management and hedge fund trading which includes eight years at UBS, latterly sales trading to hedge fund clients. Kate is responsible for Living’s financial services clients and brings extensive, invaluable […]

Moderator Kevin Windorf

CEO, Financial Communications Society; Client Strategy Director, Living Group

Kevin Windorf was appointed CEO of the Financial Communications Society in 2015, after previously serving as its President since 2009. He was elected to the FCS Board of Directors in 2005. Kevin has led marketing teams at BMO Capital Markets, Deutsche Bank and Chase during his 25+ year career in financial services. He also worked […]