VIDEO REPLAY
The FCS is proud to partner with The New York Times to stage an exciting conversation on "Marketing Transformative Fintech." This is our first virtual event to explore how new financial brands are disrupting financial services and how traditional leaders are rapidly evolving in response and with their own proactive strategies.
Technology has long been the disruptive, transformative key to progress in our industry. But now, with the power to invest, bank, borrow and pay our friends all in the palm of our hand, how must financial marketing evolve? How do marketers rise to the challenge of greater consumer engagement while still navigating the traditional risks of the products and services our companies offer?
This event will cover the meteoric rise of digital technology in financial services and how new apps and services are impacting consumers and businesses now. Speakers will help lead a lively conversation on the following topics:
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How the increased use of mobile payments apps, digital banking, tap and pay cards, online trading apps and more, are affecting consumers' financial behavior.
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How the increase in mobile currency use is fueling a seismic demographic and cultural shift for a much younger generation.
- Explore the growing consumer expectation for financial firms to bring innovations to market that put customers first – to be seen as unique customers with unique needs.
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Consumer preference for companies that have strong brand values and purpose (social consciousness and sustainability, corporate responsibility and accountability)
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Increased importance of technology while balancing trust and security and maintaining a connection on a very human level
Our panel of marketing executives from today's most engaged fintech brands will discuss these questions and more, as they reveal how their marketing plans for 2021 and beyond look for more success in converting digital experiences into lasting customer relationships.
New York Times reporter Nathaniel Popper, who covers finance and technology out of San Francisco, will moderate our panel, which will include:
- Christina Smedley, Chief Marketing and Communications Officer, Robinhood
- Melissa Alvarado, Chief Marketing Officer, Chime
- Jarad Fisher, Chief Commercial Officer, Dave
- Jeanette Volpi, SVP, Head of Global Corporate and North America Communications, Visa
How will the new age of digital finance influence marketing activities and communication strategies? How should this impact messaging and advertising? Join us as our panel of experts answer these questions and the implications they have for financial marketing.

