Michelle Malcolm, Vice President, Institutional Marketing, E*TRADE, at FCS Chicago Executive Spotlight Luncheon

Michelle Malcolm is the VP of Institutional Marketing at E*TRADE. She oversees the planning, execution, and measurement of institutional client initiatives promoting E*TRADE’s offering to drive growth, market share, and client retention. Prior to joining E*TRADE in 2019, Malcolm held numerous roles over her 11-year tenure at CME Group, most recently leading institutional marketing for the Americas. Michelle graduated with a BS in Advertising from University of Illinois.

At the age of 24, Tara Giuliano was appointed into a Director level role at Nationwide Insurance. By 26, she was recruited to head Marketing & Communications for Allianz Global Corporate & Specialty in the Americas.  At 32, Tara Giuliano was elected to serve as President of the American Marketing Association in Chicago while working as Director, Marketing at Morningstar.  In 2015 she was selected to lead one of Chicago's fastest growing companies, Sikich, as Chief Marketing Officer. Today at 35, she is the Global Head of Institutional Marketing as well as Head of Americas Marketing for UBS Asset Management, where she is helping to spearhead growth into a once stagnant business area of the largest Swiss bank in the world. Tara has a Bachelor’s degree in Business Administration from The Ohio State University where she graduated cum laude, with honors and with distinction in International Business. She has a Master’s degree in Communications from DePaul University and was awarded Outstanding Graduate Student of the year upon completion of her degree.