Wylie Kain, Head of Brand Marketing, American Century Investments

Recap

Season 3 of FCS MOVES (Members Only Virtual Event Series) continued on Thursday, October 20th with a one-on-one interview featuring Wylie Kain, Head of Brand Marketing, American Century Investments, and FCS Programming Committee Chair John McCormick, Vice President of Agency Partnerships, AdNode.

Wylie started off the conversation by sharing a personal anecdote on her evolution from native Bostonian to a self-described New Yorker! She offered insights into the motivations behind her career arc, beginning with her start in the advertising agency world, and her experience working with such brands as General Mills and Proctor & Gamble during her tenure at Saatchi and Saatchi. She also shared her personal and professional motivations for stepping away from the agency world to pursue a career as a health coach, and a serendipitous opportunity that presented itself with E*TRADE, which changed the course of her career and ultimately led to her role with American Century Investments.

Wylie shared the vision and mission behind American Century and what makes the investment manager truly unique. She explained how the personal experience of its founders led to the firm putting an equal emphasis on financial independence as on personal health; this resulted in the creation of the Stowers Institute, informing the firm’s culture and its messaging to the world. Wylie spoke to her learnings over the last two years since joining American Century, the value and importance of marketing planning, and the role that research can play in effectively informing the marketing strategy.

Wylie shared a very interesting campaign for the American Century Championship where a virtual celebrity-signed golf ball was created and then minted into an NFT, which was auctioned during the event – with 100% of the net proceeds going back to the Stowers Institute. Watch a brief video clip.

Wylie and John provided a wonderful and insightful conversation with a glimpse into the marketing mindset at a unique firm in the investment management space.

In gratitude to Wylie’s participation in FCS MOVES, the FCS donated $1,000 to the children’s charity of her choice, which was the St. Jude Children’s Research Hospital.

 


Original Description

FCS MOVES continues on Thursday, October 20, with a live virtual conversation with Wylie Kain, Head of Brand Marketing for American Century Investments. Having previously held senior marketing roles at OppenheimerFunds and E*TRADE, Wylie joined American Century in August of 2020. Wylie will be interviewed by FCS Programming Committee Chair John McCormick.

Following two years of comprehensive research on the American Century brand, Wylie will share a teaser about the firm’s new brand positioning for 2023.

Note:

  • American Century Investments is a leading global asset manager focused on delivering investment results and building long-term client relationships while supporting breakthrough medical research.
  • Delivering investment results to clients enables American Century Investments to distribute over 40% of its dividends to the Stowers Institute for Medical Research, a 500-person, nonprofit basic biomedical research organization. The Institute owns more than 40% of American Century Investments and has received dividend payments of $1.87 billion since 2000.

In gratitude to Wylie, the FCS will make a $1,000 donation to the children’s charity of her choice: St. Jude Children’s Research Hospital.

You must have a current active membership to access this live event or the video replay.

The FREE REGISTRATION link is visible to members only.

For information on individual and corporate membership, please contact FCS Admin Coordinator Marisa Jago.

This event is sponsorable.  Please contact FCS CEO Kevin Windorf.

  • Start October 20, 2022 12:00 PM EDT
  • End October 20, 2022 12:30 PM EDT
  • Location Zoom

Speakers

Guest speaker Wylie Kain

Head of Brand Marketing

Wylie Kain is a creative marketer, having worked at agencies big and small before jumping “client side.” Extensive agency work informs her approach to brand marketing: she believes in a mix of patience and grit, rigor and gut to generate the kind of breakthrough thinking capable of driving business. She has sold phones to construction […]

Interviewer John McCormick

Chair, Programming Committee

John McCormick is a longstanding director on the FCS board, where he chairs the programming committee.  He is VP, Partnerships at AdNode, overseeing the blockchain-powered platform’s automation of the reconciliation process and media-value increase proposition.  Previously, he was the director of sales for OspreyMedia’s nStream SaaS technology for CTV/OTT and Zumobi’s mobile Microzine solution, selling […]

Sponsors