Paul Zettl, Chief Marketing Officer, Cohen & Steers

Industry veteran Paul Zettl will make his debut on our virtual stage when he joins us for FCS MOVES on June 12. As Chief Marketing Officer for global investment manager Cohen & Steers, Paul is responsible for strategic oversight and leadership for the global marketing function including channel marketing, digital, creative services, advertising, brand management, product marketing, social and public relations, as well as thought leadership.

In an industry notoriously full of jargon and information overload, effective marketing and communication must streamline messaging to create concise, memorable take-aways. In this session, Paul will walk us through proven strategies for creating better presentations, and how Cohen & Steers differentiates its asset class education content in a highly crowded marketplace. Topics to be discussed include:

  • How to create buy-in by re-engineering presentations for greater impact
  • Simplifying brand messaging and campaign strategy to drive marketing outcomes
  • The role of a CMO and marketing team in defining core business objectives

Cohen & Steers specializes in liquid real assets, including real estate securities, listed infrastructure, and natural resource equities, as well as preferred securities and other income solutions. Founded in 1986, the firm is headquartered in New York City, with offices in London, Dublin, Hong Kong, Tokyo and Singapore.

In gratitude to Paul, the FCS will donate $1,000 to the children’s charity of his choice: Make-A-Wish Foundation of America, whose mission is to create life-changing wishes for children with critical illnesses.

FCS Members are invited to join us for this special conversation and watch the event live or on-demand.

The FREE REGISTRATION link on this page is visible to members only. You must have a current active membership to access this live event or the video replay. Not a member yet? Join us today, and don’t miss out on our events.

For information on individual and corporate membership, please contact FCS Admin/Comms Coordinator Audrey Prater.

SPONSORSHIP PACKAGES are available for this event. Please contact FCS CEO Kevin Windorf.

  • Start June 12, 2024 12:00 PM EDT
  • End June 12, 2024 12:30 PM EDT
  • Location ZOOM


Guest Speaker Paul Zettl

Chief Marketing Officer

Paul Zettl, Executive Vice President, Global Head of Marketing, serves as the Chief Marketing Officer. He has over 25 years of experience in marketing and product management. Prior to joining the firm in 2019, Mr. Zettl’s tenures included roles at T. Rowe Price, TD Ameritrade, and Fidelity, where he developed integrated marketing strategies that helped […]