Recap
In the September FCS MOVES event, Matthew Heath, Chief Marketing Officer at Invesco, shared valuable insights into the transformation of the marketing landscape, his career trajectory, and the evolving role of CMOs. With his vast experience in the advertising and financial sectors, Matthew discussed the shift in marketing towards a more data-driven, customer-centric approach, the importance of brand clarity, and the future of marketing in a rapidly changing environment.
As part of his forward-looking vision, Matthew discussed the increasing role of artificial intelligence (AI) in marketing. While AI may seem daunting to some, Matthew framed it as a valuable tool that can enhance the decision-making process rather than replace human creativity. AI helps Invesco’s marketing team stay at the cutting edge of innovation, while maintaining a human-centered approach. In addition, Matthew touched on Invesco’s sports marketing efforts, which extend beyond the firm’s involvement with the NCAA. These partnerships help broaden brand reach while fostering deeper connections with consumers through shared passions.
Matthew’s career evolution and Invesco’s success with the QQQ ETF highlight the importance of innovation in both product development and marketing approaches. Matthew’s emphasis on authenticity, honesty, and the integration of AI solutions reflects a marketing landscape that is both rapidly evolving and rooted in building meaningful connections with customers.
- FCS Members are encouraged to watch the video recording to hear more insights. If you’re not yet a member, sign up today and you’ll get access to the full video archive of FCS MOVES interviews.
–reported by FCS Marketing Scholar Vanditha Krishnan of Fordham University
We’re excited to launch Season 5 of FCS MOVES — our Members Only Virtual Event Series — when Matthew Heath, Chief Marketing Officer, EMEA & Americas at Invesco, joins us from London for a one-on-one interview with FCS Board Director Sheevani Raikundalia of Bloomberg Media.
On Monday, September 30, Matthew will make his FCS debut to talk about Invesco’s marketing achievements this year and the plans for 2025.
- Invesco is a global independent investment management firm dedicated to delivering an investment experience that helps people get more out of life.
- Its investment teams deliver a comprehensive range of active, passive and alternative investment capabilities.
- With offices in more than 20 countries, Invesco managed $1.7 trillion in assets on behalf of clients worldwide as of June 30, 2024.
In gratitude to Matthew, the FCS will donate $1,000 to the children’s charity of his choice: Ronald McDonald House Charities, whose programs are a “home away from home” that provide comfort, support and resources to families who travel far from home for the medical care their child’s needs.
The FREE REGISTRATION link on this page is visible to members only. You must have a current active membership to access this live event or the video replay. Not a member yet? Join us today, and don’t miss out on our events.
For information on individual and corporate membership, please contact FCS Admin/Comms Coordinator Audrey Prater.
