Pam Piligian, Chief Marketing Officer, Navy Federal Credit Union

Pam is the Chief Marketing Officer (CMO) at Navy Federal Credit Union. As CMO, Pam leads
all initiatives focused on brand and corporate narratives, corporate social responsibility,
sustainability, digital and marketing trends and the road ahead for both the credit union and its
members. She is the conduit between the organization and current and prospective members,
keeping a pulse on the needs of both for their mutual benefit and success. Pam is passionate
about accurately capturing what the credit union stands for, going beyond building brand
awareness to generating loyalty and trust from Active Duty, veterans and their families. She is
a leader motivated by doing what is right not only for the millions of Navy Federal members
around the world, but also for the military community at large.
Prior to becoming CMO, Pam served as the senior vice president of Marketing and
Communications overseeing the advancement of Navy Federal’s brand story of unsurpassed
member service. She also directed all marketing and advertising strategy, including research
and both public and industry relations. One of her many skills lies in finding the nuggets of data
that turn insights into opportunities. With expertise that extends to the credit union’s digital
and social properties, Pam also provided guidance and oversight on driving engagement,
communications and brand consistency across all channels.
Before joining Navy Federal, Pam was senior vice president of Fitzgerald & Co., an awardwinning
Atlanta-based IPG advertising agency. There, she helped win the Navy Federal account
in 2009 and led the branding effort when the credit union extended its membership to include
all branches of military service.
Pam has over 25 years of account management experience, including positions with DDB,
Ingalls, Quinn & Johnson and BBDO. She executed campaigns for brands such as Wachovia,
Energizer, Safeway, Nabisco, Ocean Spray, Quikrete, Black+Decker and Southern Company.
The product of her hard work has garnered high industry recognition. She is the winner
of a Bronze Cannes Cyber Lion, a prestigious industry award, and a Midas award for her
work on the successful Navy Federal “Stories” campaign, the credit union’s first nationally
televised advertising campaign. Pam is also a founding member of the DC chapter of Chief,
an organization devoted to connecting and empowering women in leadership and is a
sitting member of the Association of National Advertisers CMO Growth Council. She is also
a talent champion for the ANA’s Advertising Education Foundation, which promotes career
development and opportunities for Marketing graduates and underclassmen.
Never one to pass up a chance to run, Pam competes in marathons across the nation with
close to 50 under her belt. Her bucket list goal is to run a marathon in every state in the U.S.