Beth Wood, EVP, Chief Marketing Officer, Principal Financial Group


In a triumphant return to the FCS Members Only Virtual Event Series (MOVES), Beth Wood, Chief Marketing Officer of Principal Financial, was warmly welcomed back on April 9, 2024, as our first returning guest of honor. She originally appeared in October of 2020. This time out, Beth was interviewed by FCS Board Director Sheevani Raikundalia, the Head of Financial Advertising Sales, North America, at Bloomberg Media – our programming partner for this event.

During the half hour conversation, Beth shared insightful updates on Principal’s marketing successes over recent years, and also teased exciting plans for the year ahead. She talked about a recent ad campaign that ran during March Madness (watch the :30 spot “Ron”).

Beth’s conversation with Sheevani was wide ranging, from the importance of learning and experimenting with AI, and how retirement in the U.S. is evolving with the notion of “peak 65”, to the significance of corporate sustainability and the growing opportunities in sponsoring women’s sports.

In gratitude to Beth, the FCS donated $1,000 to Community Youth Concepts, an Iowa based charitable organization focused on improving the lives of youth as students and active community members.

When we launched FCS MOVES in 2020, Beth Wood was our eighth guest in our wildly popular virtual event series for FCS Members only. Now, after 50 additional guests and nearly $60,000 donated to children’s charities, we’re delighted to welcome Beth back as our first returning guest of honor. Join us at 1:00pm ET on Tuesday, April 9th, when we hear from Principal’s Chief Marketing Officer on how her firm has prospered over the last several years — and what’s in store for the year ahead.

Beth will be interviewed by Sheevani Raikundalia, Head of Financial Advertising Sales, North America, at Bloomberg Media, our programming partner for this event.

  • A FORTUNE 500® company, Principal (Nasdaq: PFG) is known for innovative ideas and real-life solutions that help its customers make financial progress, no matter their income or portfolio size.
  • With over 19,000 employees around the world, Principal is focused on meeting the needs of our more than 62 million customers, who rely on Principal’s expertise in retirement, insurance and asset management.
  • Principal believes in giving back to the communities where its employees live and work, supporting programs that help people learn more, earn more, and save more.

In gratitude to Beth, the FCS will donate $1,000 to the children’s charity of her choice: Community Youth Concepts, which provides volunteer service opportunities and career-based mentoring to Iowa youth in order to improve their future success as students, professionals, and active community members.

FCS Members are invited to join us for this special conversation and watch the event live or on-demand.

The FREE REGISTRATION link on this page is visible to members only. You must have a current active membership to access this live event or the video replay. Not a member yet? Join us today, and don’t miss out on our events.

For information on individual and corporate membership, please contact FCS Admin Coordinator Marisa Jago.

  • Start April 9, 2024 01:00 PM EST
  • End April 9, 2024 01:30 PM EST
  • Location ZOOM


Guest Speaker Beth Wood

EVP, Chief Marketing Officer

Beth Wood is executive vice president and chief marketing officer (CMO) with Principal Financial Group®. As CMO, Beth leads the Global Brand & Experience team, serving as the architects and stewards of the Principal® brand. The team creates and amplifies branded stories that invite customer curiosity, participation in our financial educational and planning narrative, and exposure […]

Interviewer Sheevani Raikundalia

Head of Financial Advertising Sales, North America

Sheevani Raikundalia is Head of Financial Advertising Sales, North America at Bloomberg Media, which she joined in 2019.