Michael Cohen, Global Head of Marketing and Communications, Tradeweb


On September 21st, Michael Cohen sat for an interview with Eric van den Heuvel, Managing Director of The Gate New York, agency of record for Tradeweb. As Global Head of Marketing & Communications, Michael spoke to the firm’s evolution as a company and a brand.

Tradeweb was born on the internet in 1998 as a marketplace for fixed income. It went public four years ago and today boasts a $20 billion market cap. An original fintech company, it has evolved into a markets company and a software company. Tradeweb operates a robust markets-data business that features more than 40 products for mostly institutional clients in 65 countries who trade credit, rates, money markets and equities.

As a B2B company in the behavior-change business, Tradeweb faces a unique set of challenges.  Engaged with 2,500 firms around the world, the firm focuses primarily on additional engagement from its existing global client base — versus focusing marketing efforts on lead generation.  It utilizes content marketing, accounts-based marketing and numerous events to tell its story and affect its clients’ behavior.Tradeweb is an innovation type company built on an idea of developing products based on collaboration with clients.  It employs a flat organization in which employees are encouraged to bring forward passion projects and new ideas via open forums to keep marketing plans — and themselves — fresh.

The FCS is grateful to Michael for his candid insights. We are honored to donate $1,000 to Tuesday’s Children, a charity personally selected by Michael.

[See photos below.]

— reported by John McCormick, AdNode, FCS Programming Chair

We’re excited to launch Season 4 of FCS MOVES — our Members Only Virtual Event Series — when Michael Cohen, Managing Director, Global Head of Marketing and Communications at Tradeweb, sits for a one-on-one interview with Eric van den Heuvel, Managing Director, The Gate.

On Thursday, September 21, Michael will make his FCS debut on our Zoom stage as we welcome him to share the Tradeweb marketing story. As the leading institutional, wholesale and retail marketplace for fixed income, derivatives and ETF trading, Tradeweb believes that market participants will better understand the real impact of e-trading with more centralized access to data on our market activity.

  • Tradeweb Markets Inc. (Nasdaq: TW) is a leading, global operator of electronic marketplaces for rates, credit, equities and money markets.
  • Founded in 1996, Tradeweb provides access to markets, data and analytics, electronic trading, straight-through-processing and reporting for more than 40 products to clients in the institutional, wholesale and retail markets.
  • Advanced technologies developed by Tradeweb enhance price discovery, order execution and trade workflows while allowing for greater scale and helping to reduce risks in client trading operations.
  • Tradeweb serves approximately 2,500 clients in more than 65 countries. On average, Tradeweb facilitated more than $1.1 trillion in notional value traded per day over the past four quarters.
  • For May 2023, Tradeweb reported total trading volume of $29.4 trillion and average daily volume of $1.35 trillion.

In gratitude to Michael, the FCS will donate $1,000 to the children’s charity of his choice: Tuesday’s Children, whose mission is to provide a lifetime of healing for families forever changed by terrorism, military conflict or mass violence.

The FREE REGISTRATION link on this page is visible to members only. You must have a current active membership to access this live event or the video replay. Not a member yet? Join us today, and don’t miss out on our events.

For information on individual and corporate membership, please contact FCS Admin Coordinator Marisa Jago.

This event is sponsorable.  Please contact FCS CEO Kevin Windorf.

  • Start September 21, 2023 12:00 PM EDT
  • End September 21, 2023 12:30 PM EDT
  • Location ZOOM


Guest Speaker Michael Cohen

Global Head of Marketing and Communications

Michael Cohen is a Managing Director and Global Head of Marketing and Communications at Tradeweb Markets. In his current role, Cohen focuses on building the firm’s corporate brand profile, and driving awareness of Tradeweb products and services through marketing, media, sponsorship, content creation and digital initiatives. In addition, Cohen has played an instrumental role in […]

Interviewer Eric van den Heuvel

Managing Director

Eric van den Heuvel is Managing Director at The Gate, which he joined in 2004.