Mastering Brand Awareness: Insights from Top Asset Managers

Ticket sales for this event have closed. Please contact Juliet McAlee, the FCS Administrative & Communications Coordinator, at [email protected] for inquiries.

The FCS is thrilled to return to the Nasdaq Marketsite for the final New York event of the summer. Our host and exclusive programming partner, Nasdaq, will provide a timely look at what drives brand awareness among institutional investors and investment consultants.

Tony Kristic, Senior Research Analyst – Capital Access Platform at Nasdaq, will present findings from the Nasdaq eVestment Brand Awareness Rankings, a quarterly report that ranks asset management firms based on the research activity of thousands of asset owners and consultants on the Nasdaq eVestment platform.

His presentation will explore factors influencing institutional visibility and the actions asset managers can take to enhance brand awareness in a highly competitive landscape. He will also share insights into the asset classes and strategies currently attracting the greatest attention from investors and consultants.

Following the presentation, Jordan Hunt, Head of Data Marketing – Americas at Nasdaq, will moderate a panel discussion with senior marketing leaders from prominent asset management brands, including:

  • Scott Brennan, Head of Marketing Services & Brand at First Eagle Investments
  • Jaime Kalfus, VP, Head of Brand Strategy and Advertising, PGIM
  • Gavin Daly, SVP, Head of Corporate and Digital Marketing, Cohen & Steers

The panelists will share how they approach brand building, thought leadership, differentiation, and audience engagement—and how they translate awareness into meaningful commercial opportunity.

Join us for this one-of-a-kind Cocktails with Content event, featuring an evening of insights, conversation, and networking at one of New York City’s most iconic financial venues.

  • Start August 18, 2026 05:00 PM EDT
  • End August 18, 2026 07:00 PM EDT
  • Location Nasdaq Marketsite 151 West 43rd Street between Broadway & 6th Avenue NYC

Tickets

Speakers

Presenter Tony Kristic

Senior Research Analyst

Tony Kristic is the Senior Research Analyst at Nasdaq’s Capital Access Platforms division, focused on translating complex institutional investment data into actionable insights. With a career spanning Nasdaq, eVestment, and PerTrac, Tony produces research and thought leadership across the $100T+ asset management marketplace, helping investment professionals better understand capital allocation and investor behavior.

Panelist Jaime Kalfus

Jaime Kalfus leads the brand strategy team at PGIM, where she combines creative storytelling with disciplined management to build meaningful brand distinction and support business growth. She partners closely with colleagues across media, digital, analytics and sales while overseeing key agency relationships. Her team recently launched PGIM’s “Keep Asking” campaign, which has delivered strong early […]

Panelist Scott Brennan

Head of Marketing Services & Brand

Scott Brennan is Managing Director, Head of Marketing Services and Brand at First Eagle Investments, which he joined in 2015.

Panelist Gavin Daly

Head of Corporate & Digital Marketing

Gavin Daly is SVP, Head of Corporate and Digital Marketing, Cohen & Steers, which he joined in 2022.

Moderator Jordan Hunt

Head of Data Marketing – Americas

Jordan Hunt is the Head of Data Marketing – Americas at Nasdaq, which he joined in 2024.

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