The last content event for the FCS in 2019 will be a unique breakfast in New York, where our exclusive programming partner Google has arranged a one-on-one conversation with Howard Grosfield, Executive Vice President & General Manager, U.S. Consumer Marketing Services, at American Express.
In addition to managing all marketing activity for Amex's Consumer Card business in the U.S., Howard leads the marketing for Amex Advance, a data-driven business that partners with companies across the advertising, travel, and service industries to deliver curated personalization services optimized for their customers. Leveraging best-in-class predictive machine learning, deep consumer insights, connectivity capabilities, and an integrated platform, Amex Advance transforms its deterministic data insights into customized solutions to solve partners’ key business challenges.
Howard will be interviewed in a fireside chat by Steve Arthur, Managing Director, Financial Services Partnerships, at Google. The conversation will the address not only the impact of technology on consumers' credit card and payment experience, but on the marketing of those services as well.
Join us for an insightful discussion of what lies ahead for the American Express brand, the credit card marketplace, and financial marketing in general.
