Achieving Brand Differentiation in Financial Services

Kelly Furia, Global Head of Marketing and Experience at DLL, is a dynamic leader with a passion for building brands and creating omnichannel experiences while fostering high-performing teams and cultures. Since 2020, Furia has revolutionized the marketing function at DLL by embedding a profound customer obsession within the organization. She has spearheaded initiatives that prioritize customer value and brand differentiation, including the formation of a talented global customer experience team that has seamlessly integrated core customer experience principles throughout DLL’s global network.

Furia first joined DLL in 2015 as the Regional Marketing and Communications Director – Americas. After holding the role for more than four years, Furia took the next step in her career journey when she took on the role of DLL’s Head of Global Digital Marketing and Strategic Initiatives in 2020. Prior to joining DLL, Furia held marketing and communications roles at Pet360, Brownstein Group, Cashman & Associates and NBC News.

Furia earned her Bachelor of Arts degree from Harvard University. A dedicated wife and mother to two children, Furia enjoys yoga, tennis, travel and volunteering at her children’s schools.

Jeff Coghan is a seasoned marketing executive with over two decades of experience in the financial services industry. Currently, he leads the Digital Marketing Team at Hartford Funds, where he has been instrumental in enhancing the company’s brand presence through strategic PR and advertising initiatives. Since joining Hartford Funds in 2013, Jeffrey has overseen the integration of advanced marketing technologies and managed the firm’s web presence, as well as the digital marketing and logistics teams, managing relationships with key technology providers. He joined The Hartford in 2005 to lead management of the firm’s 529 Products. Jeff’s career also includes significant roles at Morgan Stanley, AllianceBernstein, and Legg Mason, where he honed his skills in marketing, product strategy, and client service. He holds a Bachelor of Arts degree from Loyola University Maryland and an MBA from Fordham University.

Jerry Lezynski leads the marketing and communications team responsible for strategic planning, direction and implementation of marketing and communication programs to drive brand awareness, recognition and adoption of products and services among Osaic’s financial advisors (formerly Lincoln Financial Network). Jerry has extensive experience in financial services creating brand identity programs and developing business-to-business marketing programs designed to drive new business acquisition and increase revenue growth. Prior to Osaic and Lincoln Financial Network, Jerry lead the market awareness and demand generation initiatives for SEI Investments’ independent financial advisor unit.

Kevin Windorf was appointed CEO of the Financial Communications Society in 2015, after previously serving as its President since 2009. He was elected to the FCS Board of Directors in 2005.

Kevin joined 2112 Communications in 2023 as CMO North America, based in the agency’s New York office. Before transitioning to the agency phase of his career in 2013, he spent over 25 years leading marketing teams at BMO Capital Markets, Deutsche Bank, and Chase, and worked on the Media Solutions team at CNBC. As a brand consultant, Kevin has collaborated with more than 250 global asset managers, insurance companies, private equity and hedge funds, and emerging wealth management and investment advisory firms. His expertise includes developing the brands of over 30 companies.

Kevin holds an MBA from New York University’s Stern School of Business and a Bachelor’s degree in Communications from Fordham University, where he studied creative writing and film. He is the author of several books of short fiction. www.kevinwindorf.com