On Tuesday, November 10, FCS Philadelphia returns to Future Standard for a breakfast event focused on “Beyond the Logo: Financial Branding for Today’s World.”
A financial brand today is expressed across far more than a logo, color palette or advertising campaign. It comes to life through digital experiences, content, client communications, environments and every interaction that shapes how audiences see and experience a firm.
Our panel will bring together three financial marketing and brand leaders to explore how firms are building distinctive, relevant brands in an increasingly complex marketplace — and how strategy, design and execution must integrate to create a consistent brand experience.
Our panelists include:
- Lauren Dougherty, Managing Director, Head of Brand Experience and Design at Future Standard
- Stephanie Giaramita, Director, US Wealth Marketing at Wellington Management
- Natalie Fanelli, VP, Brand & Creative Project Management at Mizuho
The discussion will be moderated by Anna Gutowski, Account Director U.S., White Spider Media. Anna serves on the FCS Board of Directors.
In commemorate the event, the FCS will make a $1,000 donation to a Philadelphia-area children’s charity, continuing our tradition of giving back to the communities that host our events.
Join us for another lively conversation with the Philadelphia financial marketing community. Registration and breakfast open at 8:30am, with the program beginning at 9:00am and departures by 10:00am, leaving ample time for networking before and after the content.
For more information about FCS Philadelphia or this event, please contact Chapter President Phil Edelstein, Founder of Substance Strategy & Creative.
