The Social Factor in Financial Services

FCS Philadelphia will tackle effective social media strategies as the topic for our May 20th breakfast, hosted at the offices of FS Investments. Our panel discussion will focus on what really works when it comes to financial brands engaging their audiences through social media.

Panelists will include:

  • Michael Kazanjian, Chief Marketing Officer, Fiduciary Exchange (FIDx)
  • Lara Coleman, Senior Vice President of Advertising and Content Marketing, FS Investments
  • Ryann Bucher, Senior Advisor Marketing Consultant, Janney Montgomery Scott

Kristin Williamson, Managing Director, Head of Private Assets Marketing at MSCI, will moderate the conversation, which will explore real-world examples, emerging trends, and practical strategies that drive results.

Registration/breakfast opens at 8:30am, with the program beginning at 9:00am and departures by 10:00am, leaving ample time for networking before and after the content.

For more information about the FCS Philadelphia chapter, please contact chapter president Phil Edelstein of Substance Strategy & Creative.

  • Start May 20, 2025 08:30 AM EDT
  • End May 20, 2025 10:00 AM EDT
  • Location FS Investments Corporate Headquarters 201 Rouse Boulevard Philadelphia

Tickets

    • Members$75
    • Young Members Circle$50
    • Non-Member$95

    *You must be logged into your user account in order to register for the event/purchase tickets

Speakers

Panelist Michael Kazanjian

Chief Marketing Officer

Michael Kazanjian is the Chief Marketing Officer at Fiduciary Exchange, LLC (FIDx), where he leads strategic initiatives and innovative platform development to help establish FIDx as the premier insurance technology and fintech solution for holistic retirement planning. Before joining FIDx, Kazanjian served as Vice President and Chief Marketing Officer at Prudential, and was a member […]

Panelist Lara Coleman

SVP, Advertising and Content Marketing

Lara Coleman is the Senior Vice President of Advertising and Content Marketing for FS Investments. Her campaigns have received numerous accolades, including recognition from The Gramercy Institute and Investment Management Education Alliance. Previously, Ms. Coleman held roles in both campaign marketing and digital marketing at FS Investments. Prior to joining the firm, she served as […]

Panelist Ryann Bucher

Senior Advisor Marketing Consultant

As a Senior Advisor Marketing Consultant, Ryann works one-on-one with Janney’s Financial Advisors to develop strategies and create materials to help advisors connect with their client base and grow their business. Ryann’s first exposure to the financial services industry was serving as a public relations specialist at Gregory FCA, where she worked clients in a […]

Moderator Kristin Williamson

Managing Director, Head of Private Assets Marketing

Kristin Williamson is Managing Director, Head of Private Assets Marketing, at MSCI.

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