“Programmatic in a Creative World”

Michael is part of the Media Lab team within Google Marketing.  His team manages Google’s advertising presence across all digital screens; focused on planning and optimizing Google’s search, display, mobile, digital video, search and paid social presence.  This team supports all consumer and ad product online media including Search, Google Home,  Google Pixel, Android, Google Play, and Enterprise Apps among others. Prior to joining Google in 2011, Michael was Senior Vice President of Digital Marketing at Bank of America.  There he built a digital center of excellence and search marketing practice that oversaw a 600% increase in digital media investment.  In addition to Bank of America, Michael’s career also includes roles at several advertising agencies working with brands including MasterCard, BMW, Audi of America & US Air Force.  Michael is originally from North Carolina and studied at the University of North Carolina, Chapel Hill.  He lives in Berkeley, California with his wife and twin boys.

Michele has been with BlackRock since 2015, and is responsible for global brand strategy, management, and naming, and campaign strategy and management. Previously, Michele was Head of Global Brand and Product Marketing at Visa Inc., responsible for all aspects of the Visa brand globally as well as global campaign strategy.  She spent 10 years at Visa across a range of marketing roles including leadership of US consumer marketing, and activation of sponsorships including the NFL and the Olympics. Prior to her time at Visa, Michele spent 10 years in client management roles at advertising agencies, working with brands including MasterCard, Macy's, Wal-Mart, Providian, and Bank of the West. Michele currently resides in San Francisco with her husband and is usually busy chasing around her 3-year-old twins.  She is originally from Austin, Texas, and graduated from the University of Texas.

Eric Perko leads the Media capability at MUH-TAY-ZIK | HOF-FER. He and his team are focused on melding innovative media strategies with brilliant creative. Eric is passionate in pushing the media industry to innovate in order to take full advantage of the landscape and drive success for client business. Eric has led efforts for brands like SoFi, Method Home, Taco Bell, AAA, OXO, Constellation Wine Brands, Audi, eBay, Google, Skype, Cisco and many others. Eric’s work has helped bring awards like AdAge’s Marketer of the Year, AdWeek’s Hottest Digital Brand, multiple Cannes Lions, Effies and others.