On Monday, October 21st, the FCS will again partner with Prophet, this time for a free virtual event on “Brand and Demand: Marketing’s Great Love Story.”
Marketers today face mounting pressure to balance long-term brand building with short-term demand generation—all while proving impact and driving results. In this event, we’ll explore how top-performing marketers create value by integrating brand and demand strategies. Drawing from Prophet’s latest research, Prophet’s Adam Tremblay, Partner/Co-Lead of Brand Building, and Lindsey Schwartz, Associate Partner, Financial Services, will share key findings that reveal how organizations that treat brand building and demand generation as equals, and adopt an integrated approach, see stronger business results.
The event will also feature a discussion with two marketers who will discuss how they successfully integrate brand and demand at their own organizations.
- Claire Burns, Chief Marketing and Communications Officer at The Hartford
- Francesco Lagutaine, Chief Marketing Officer at USAA
Don’t miss this opportunity to learn how to spark a powerful relationship between these two essential marketing functions.
