Living Ratings of Asset Managers 2023: The rise of the machines


For the seventh consecutive year, the FCS community enjoyed the first peak at the Annual Living Ratings research report on Asset Managers, produced by Living Group. Focusing on the brand and digital intelligence of the world’s top 100 asset managers, the report is a benchmarking tool for measuring how these firms use their websites and social media channels to market their brands. Kate Shaw, CEO and Co-Founder of Living, unveiled key findings from this year’s study and named the top 20 firms. Her presentation shed light on important statistics and emerging trends within the industry, while also featuring outstanding examples of content and engagement from different asset managers around the world. Following Kate’s slideshow, Kirti Naik, Global CMO at SMC Blockchain and FCS board director, conducted an interview with Erik Schneberger, CMO from American Century Investments, and Beth Saint, Global Head of Marketing & Communications from Schroders . The panel delved into the Ratings’ insights and addressed their own brands’ activation of current trends, such as artificial intelligence.

Here’s the rankings of Ratings’ Top 20 Asset Managers 2023:

1. BlackRock. 81.62%
2. Aviva Investors. 78.92%
3. Schroders. 77.62%
4. Nuveen. 77.00%
5. Janus Henderson. 76.31%
6. State Street Global Advisors. 76.00%
7. Capital Group. 73.38%
8. AllianceBernstein. 73.00%
9. Wellington Management. 72.46%
10. American Century Investments. 71.08%
11. Russell Investments. 70.77%
12. Vanguard. 70.23%
13. Columbia Threadneedle. 69.77%
14. Robeco. 69.38%
15. DWS Group. 69.15%
16. PIMCO. 68.92%
17. Franklin Templeton. 66.62%
18. Northern Trust Asset Management. 66.54%
19. abrdn. 65.92%
20. MFS Investment Management. 65.85%

For more information, visit

[Photos: (left to right) Kate Shaw, Erik Schneberger, Beth Saint, Kirti Naik]

The FCS welcomes the return of Living Group for the 7th annual presentation of its proprietary Living Ratings, a benchmarking report on the brand and digital intelligence of the top Global 100 Asset Managers. In this sneak peek, Living’s CEO Kate Shaw will present a summary of the report’s findings and then reveal the rankings of the Top 20; the full report will be launched globally later this year.

The research presentation will be followed by a panel discussion, featuring:

  • Erik Schneberger, Chief Marketing Officer, American Century Investments
  • Beth Saint, Global Head of Marketing and Communications, Schroders

The panel will be moderated by Kirti Naik, Global CMO, SMC Blockchain.

This event is free to our members and all our colleagues in the financial marketing community in the U.S. and abroad.

To register for this event on Zoom, click here: FREE REGISTRATION.

  • Start October 25, 2023 12:00 PM EDT
  • End October 25, 2023 01:00 PM EDT
  • Location ZOOM


Panelist Erik Schneberger

Chief Marketing Officer

Erik Schneberger is chief marketing officer for American Century Investments, a premier investment manager headquartered in Kansas City, Mo. Mr. Schneberger leads the teams responsible for channel marketing, brand, marketing operations, value-add, client events, corporate communications and digital. He is based in the firm’s New York office. Mr. Schneberger joined American Century in 2019 from […]

Panelist Beth Saint

Global Head of Marketing and Communications

Beth Saint is Global Head of Marketing and Communications at Schroders, which involves articulating and delivering strategic vision for Marketing and Communications for the Group globally. In this role, Beth works closely with the teams who are responsible for product development, strategy and investment capabilities, to provide insights which help the Group understand and anticipate […]

Presenter Kate Shaw


Kate is co-Founder and CEO of Living Group, founded in 2004. She has 20 years of City financial experience covering investment banking, private client wealth management and hedge fund trading which includes eight years at UBS, latterly sales trading to hedge fund clients. Kate is responsible for Living’s financial services clients and brings extensive, invaluable […]

Moderator Kirti Naik

Global Chief Marketing Officer

Kirti serves as the Global Chief Marketing Officer at SMC Blockchain Org., a startup that develops tech to make the future of blockchain scalable, secured, reliable and efficient. Kirti has 24+ years and a wealth of experience from brands like BNY Mellon Wealth Management, Russell Investments, OppenheimerFunds, and Citibank. She is known for transforming and […]