Jennifer Grazel, CMO, RBC Capital Markets

Jennifer Grazel is an expert in pushing the boundaries of marketing. A results driven leader and pioneer, she has dedicated her career to developing diverse marketing teams into cohesive, high performance agents of change within leading global brands. She is passionate about combining her leadership of people with the achievement of business goals. In her current role at RBC Capital Markets, Jennifer leads the marketing function in pursuit of that agenda, transforming digital solutions, establishing an insight-driven culture and setting a template for marketing’s strategic impact on the bottom line.  She joined RBC Capital Markets from LinkedIn where she oversaw global strategy and full-stack marketing activities for a $200 million portfolio and 100 person sales team. Prior to LinkedIn, she launched a digital marketing practice at Prudential that developed enterprise-wide mobile, social and interactive marketing programs supporting lead generation, brand marketing and product promotion initiatives. In previous roles, she built and led interactive digital marketing teams at GE Money and Citigroup, helping both brands benefit from disruptive technologies. She has an MBA from NYU Stern and BA from Brown University, where she mentors college students through the Women’s Launch Pad program and is an incoming board member of NYC charter school, School in the Square.