“Seeking Transparency in the Digital World”

FCS Charlotte evokes the most topical if not critical of issues — "Transparency" — in its final event of 2017, in a return engagement at the Foundation For The Carolinas.

Join us for a compelling luncheon discussion featuring a panel of marketing experts and a keynote from a start-up founder who will deliver an entirely fresh perspective on the media supply chain.

While marketers clamor for performance and efficiency in their ad buys, the loudest cry now — and rightly so — is for clarity.  The call is for transparency — on transactions, on partners, on audience, on metrics, on placement, and on costs.

Arguably, it is technology that has put our industry in this situation… and it is surely technology that will solve it.

Our speakers will discuss the solutions their brands are pursuing.

 

  • Start November 29, 2017 12:00 PM EDT
  • End November 29, 2017 02:00 PM EDT
  • Location Foundation for the Carolinas, 220 N Tryon St, Charlotte

Speakers

Panelist Terri Schriver

SVP Enterprise Media

Terri Schriver is the SVP of Enterprise Media for Bank of America, where she leads communications strategy and media planning for Wealth Management, Global Banking and Global Markets,  Merrill Lynch – High Net Worth; U.S. Trust – Ultra High New Worth; Bank of America Merrill Lynch – Corporate and Institutional. Her responsibilities include setting the […]

Presenter Will Luttrell

Founder / CEO

Will Luttrell is a technology executive and software engineer with 20 years of professional experience. An early pioneer in the areas of brand safety, ad viewability, fraud detection, content classification, inventory quality, and programmatic advertising, Will founded Amino Payments in 2017.  The technology he has developed through his  companies Amino Payments and Integral Ad Science […]

Panelist Jana Meron

VP of Programmatic & Data Strategy

Jana Meron is VP of Programmatic & Data Strategy for Business Insider. She played a pivotal role helping transform Business Insider into an industry pioneer that was early to embrace programmatic across its organization, and she oversees a sophisticated and singular private exchange. Previously, Jana worked at CBS Local Digital, where she was responsible for […]

Panelist David Zamorski

Vice President, Digital Strategy Manager

David cut his teeth and refined his craft at best-in-class Chicago advertising agencies for more than a decade, before taking his current job at BB&T Bank in North Carolina. He advised many clients on digital strategy at such blue-chip corporations as Intel, General Motors, J.C. Penney and Kraft Foods. At BB&T, he is the go-to […]

Moderator Michael Schinelli

Chief Marketing Officer

Michael Schinelli is a NYC native and spent his early career there in design and creative roles within product development and architecture firms. He joined Macy’s corporate offices in 2004, where is served as Director of Creative Operations, overseeing graphic design and in-store marketing for Macy’s first national division. He later served as Director of […]

Panelist Robert Berini

Managing Director

Rob Berini is a Managing Director in Deloitte’s Digital practice. He has over 20 years of working with banks to define customer and banker experience and create innovative solutions. Rob has market eminence in omnichannel financial services delivery, emerging technology strategy and innovation management. He co-authored one of earliest works on the topic of online […]

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