THIS EVENT IS NOW SOLD OUT.
Join us for a special summer edition of the FCS Breakfast Club when we get together at Yahoo for a panel discussion on Video Content. Our panelists will include:
- Jill Hamilton, VP, US Media, American Express
- Francie Staub, Director of Digital Marketing, TD Ameritrade
- Patrick Kelly, VP, Account Director (Fidelity), Havas Media
- additional panelist to be announced
Our moderator will be Andy Serwer, Editor in Chief, Yahoo Finance. Yahoo is our exclusive programming partner and host. The event will be held in Yahoo's midtown office, on the 12th floor, where we'll enjoy networking on the outdoor terrace before beginning the content portion of our event. We'll view samples of outstanding video content as the panel discusses the why & how of video's rise as the go-to tool for audience engagement. They will also talk about what's ahead as financial marketers vie for consumers' attention and brand loyalty. Tickets:
- Members $70
- YMC $60
- Non-members $95
- Tables of 10 $800
Not a member yet? Join us for only $100 a year (only $50 for Young Members Circle, age 35 and under). SPEAKER BIOS Patrick Kelly Vice President, Group Account Director Havas Media Boston Patrick Kelly is a media professional with over 10 years of experience in the agency world. In his current role as Vice President/Group Account Director Patrick works on the Fidelity Investments account overseeing all Digital Activation including the Brokerage, Retirement, Asset Management, Cash Management, Credit Card, Young Investors, and 529 business. Prior to Havas, Patrick has various positions with Digitas/Starcom where he focused on the Bank of America account. Patrick earned his Bachelor of Arts in Journalism with a minor in Philosophy from the University of Maine. Andy Serwer Editor in Chief Yahoo Finance Andy Serwer is the editor in chief for Yahoo Finance, where he oversees all editorial content for Yahoo Finance from breaking news to in-depth stories to original video programming. Andy is one of the world’s leading business journalists. Prior to Yahoo, he was the Managing Editor of Fortune for eight years – the longest service of any editor since the 1980s—and worked at Time Inc for 29 years. As Editor of FORTUNE Andy was responsible for overseeing FORTUNE magazine and FORTUNE.com as well as FORTUNE digital media and FORTUNE’s conferences. From 1997 through 2006, Andy wrote the groundbreaking business news blog, “Streetlife,” one of the first daily digital newsletters covering the world of finance and business. Andy holds degrees from Bowdoin College, BA 1981, Emory University, MBA 1984, and Columbia University’s Graduate School of Journalism, BS 1985. He is a member of the Board of Trustees of Bowdoin College. He is an Emory University Goizueta School of Business Presidential Fellow. Francie Staub Director of Digital Marketing TD Ameritrade Francie leads TD Ameritrade’s Digital Marketing, overseeing media strategy, digital creative, analytics, search, mobile marketing and social media. She’s responsible for using digital channels to engage with both prospects and customers, ultimately driving new accounts and incremental revenue through ongoing engagement, cross-sell and upsell. Previously, Francie spent her career on the agency side. Most recently, she was a Senior Account Director at Razorfish, where she led the Citibank and Capital One engagements. Prior to that, she worked in account management at Arnold and Ant Farm Interactive.