SOLD OUT: “Personalization & Customer Experience in the Age of Digital Marketing”

THIS EVENT IS SOLD OUT.

CME Group will host the first "Cocktails with Content" of 2018 for FCS New York on March 22nd at their Financial District offices, located in Battery Park City with extraordinary views.

The panel discussion will focus on the evolution of financial marketing — everything that is being revolutionized by technology.  We'll cover Personalization and Customer-Centricity in the age of Content Marketing, account-based marketing (ABM) and the limitless impact of the Digital Experience.

  • Start April 17, 2018 06:00 PM EDT
  • End April 17, 2018 08:00 PM EDT
  • Location CME Group, 300 Vesey Street, New York City

Speakers

Guest speaker Kevin Comer

Executive Director and Global Head of Marketing

Kevin Comer is the Executive Director and Global Head of Marketing at CME Group. He is responsible for long-term planning, execution and measurement of global customer-focused marketing campaigns across CME Group’s products, services and technologies. Previously, Comer most recently served as Executive Director of Product and Customer Marketing at CME Group. Prior to that, he […]

Guest Speaker Marisa Kopec

VP, Innovation and Product Management

Marisa Kopec is Vice President of Innovation and Product Management at SiriusDecisions. She is member of SiriusDecisions' Executive Leadership Team and also serves as a Research Fellow. Before joining SiriusDecisions, Marisa spent 12 years with Gartner, most recently as a managing vice president and product marketing leader for Gartner’s High-Tech and Telecom Programs business unit. […]

Guest speaker Rebecca Slegers

Premium Product Launch Marketing

Rebecca Slegers manages Premium Card Launch Marketing at American Express, Global Commercial Services. In this role, she champions the development and execution of transformational marketing strategies to drive short and long term growth of  top product priorities. Previous to this role, Rebecca was focused on driving digital innovation and deepening customer engagement through the development […]

Guest speaker Michael Blumberg

Digital and Customer Analytics

Michael Blumberg leads digital analytics at Prudential. In this role he and his team support all of Prudential’s business units with strategic guidance & prioritization (what does success look like and how will I quantify it?), analytics implementation (what data do I need and where will I get it from) analysis (self-serve and deeper dives) […]

Guest speaker Alexander Ngo (2018)

Global Head of Digital Marketing

Alexander Ngo is the head of global digital marketing for BNY Mellon investment services. He leads an international team responsible for digital channels, lead generation, SEO/SEM, marketing automation, paid media, user experience and marketing analytics. His team plays a critical part in improving the prospect and client experience to enable growth in an ever-evolving digitally […]

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