Marketing Strategies to Engage Tech-Savvy Clients

On Thursday, October 17, the FCS will again partner with Storyful for another engaging “Cocktails with Content” reception. Amy Lee, VP, Intelligence & Strategy at Storyful, will lead a discussion on Marketing Strategies to Engage Tech-Savvy Clients. Featuring a panel of senior marketing executives, we’ll explore how AI, data, and social intelligence are reshaping the future of financial marketing, from brand-building to digital strategy to the evolution of customer experience.

Our panelists will include:

  • Justin Garrett, Global Head of Brand & Digital Marketing, Broadridge
  • Andrew DeCaro, Director, Marketing, Grayscale Investments
  • Alison Susko, Vice President of Community, Asset-Map

The conversation will focus on real and current examples of how…

  • AI is changing brand engagement, driving both customer trust and business growth.
  • Understanding and incorporating data insights into strategy delivers precise, high-impact marketing campaigns that appeal to tech-savvy investors.
  • Prioritizing community engagement and loyalty is transforming client relationships.

Join us at the New York Yacht Club for this insightful event, which will run from 4:30pm until 6:30pm, with the program lasting about 30-40 minutes. There will be plenty of time to network with your colleagues from the FCS Community.

Full open bar and refreshments!

  • Start October 17, 2024 04:30 PM EDT
  • End October 17, 2024 06:30 PM EDT
  • Location New York Yacht Club 37 West 44th Street NYC

Tickets

    • Members$135
    • Young Members Circle$125
    • Non-Member$160

    *You must be logged into your user account in order to register for the event/purchase tickets

Speakers

Panelist Justin Garrett

Global Head of Brand & Digital Marketing

Justin Garrett is the Global Head of Brand & Digital Marketing of Broadridge, a global B2B Fintech leader that powers investing, governance, and communications for the financial services industry. In this newly created role, he is leading and integrating brand strategy and management, creative design, and digital channels and marketing. Justin joined Broadridge from Accenture Interactive, […]

Panelist Andrew DeCaro

Director, Marketing

Andrew DeCaro is the Director of Advertising at Grayscale, the world’s largest crypto asset manager. He joined Grayscale after roles at top agencies in New York, including Vested, Oberland, Forsman & Bodenfors, and Ogilvy. His past clients include IKEA, American Express, Allstate, Hyatt, The Nature Conservancy, and LVMH. Andrew holds two degrees from American University […]

Panelist Alison Susko

VP of Community and Partnerships

Alison Susko is VP of Community and Partnerships at Asset-Map,  a financial technology firm dedicated to creating engaging visual communication tools used throughout the customer and advisor journey. Alison has been working in the financial technology industry for over 15 years specializing in Account Management, Marketing and Partnership Development/Growth. Before joining Asset-Map in 2018, she worked […]

Moderator Amy Lee

VP, Intelligence & Strategy

Based in New York, Amy Lee leads Storyful’s Intelligence team. In previous roles, she has worked to help brands operationalize their content strategy and build thought leadership platforms for clients including Bloomberg, JP Morgan Chase, ASUS, and others. At Storyful, she has helped clients including Deloitte, Google and others to develop measurement frameworks, mitigate and […]

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