“The Changing Payments Marketing Landscape”

Recap

On September 20, the FCS partnered with LinkedIn to present a dynamic discussion on The Changing Payments Marketing Landscape. The virtual event featured Allie Martin, Head of Acquisition Marketing, Plaid, and Scott Ridout, Senior Performance Marketing Manager, Coinbase, in a conversation moderated by Katheline Coleman, Senior Director, Financial Services, Canada & Venture (FCV), Linkedin Marketing Solutions.

The insightful and instructive conversation was accentuated by a number of interesting questions from our highly engaged online audience of financial marketers from across the country. Click on the RECORDING button to register and watch a video replay of the event.

As a result of the info-packed dialogue, we asked our guest speakers to share relevant resources so our audience can learn even more about payments marketing and their companies.

The FCS is proud to partner with LinkedIn to stage an exciting virtual panel discussion on The Changing Payments Marketing Landscape. The goal of the event is to provide insights and perspectives to help educate your audience and grow market share. Join us for this free event on Tuesday, September 20, beginning at 12:00 noon ET.

Panelists include:

  • Allie Martin, Head of Acquisition Marketing, Plaid
  • Scott Ridout, Senior Performance Marketing Manager, Coinbase

The discussion will be moderated by Katheline Coleman, Senior Director, Financial Services, Canada & Venture (FCV), Linkedin Marketing Solutions.

Driven by disruptive technology and new business models, the Payments category is projected to grow by 30% worldwide to $2.5 trillion by 2025. But with growth and new ways to pay also comes increased competition and in the case of payments, confusion for your customers and consumers. In this webinar we will explore:

  • What are the new models generating growth including BNPL, real-time payments and cryptocurrency
  • The opportunities for merchant and consumer education around these topics
  • How education can win customers through clarity and confidence

Join us for this essential discussion on how marketers and advertisers can create education, clarity, and growth to win market share in this hyper competitive payments category.

Our thanks to our exclusive programming partner LinkedIn.

  • Start September 20, 2022 12:00 PM EDT
  • End September 20, 2022 12:45 PM EDT
  • Location ONLINE ONLY

Speakers

Moderator Katheline Coleman

Senior Director

Katheline Jean-Pierre Coleman is LinkedIn’s Senior Director,  Enterprise Financial Services, Canada and Venture Vertical. Prior to joining LinkedIn, Katheline spent the past two decades leading teams at Google, Flickr, Yahoo, Deloitte and Quebecor Inc. She holds a bachelor’s degree in political science from l’Universite de Montreal, a Masters in Management from HEC Montreal and financial […]

Panelist Allie Martin

Head of Growth Marketing

Allie Martin leads the paid and acquisition marketing team at Plaid. She joined Plaid a little over two years ago and has spent most of her career working in fintech marketing, specializing in both B2B and B2C. Prior to Plaid, Allie worked at Omnicom Group, Kepler Group – supporting all of PayPal’s digital marketing, and […]

Panelist Scott Ridout

Senior Performance Marketing Manager

Scott Ridout leads paid search and app performance marketing at Coinbase. He joined Coinbase in 2020 and has focused most of his career on finance and SaaS marketing. Prior to Coinbase, Scott worked at a variety of digital marketing agencies (Seer Interactive, 3Q Digital, and iProspect) where he honed his skills across a wide range […]

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