“The Enduring Power of Audio”

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The FCS is proud to partner with The New York Times to stage an exciting virtual panel discussion on "The Enduring Power of Audio." Join us for this free event on Tuesday, November 16 beginning at 12:00 noon ET.

The panel will be moderated by Sam Dolnick, Assistant Managing Editor, The New York Times, and our confirmed panelists include:

  • John von Brachel, SVP, Content Marketing Executive, Bank of America
  • Katy Brady, Director, Brand and Content Activation, Invesco
  • Patrick Ricci, Director, Audio & Video Content, Charles Schwab

Audio consumption in the US has increased significantly over the last decade. A recent survey reveals that 41 percent of U.S. adults have listened to a podcast within the last month, a figure which has more than tripled in the last 10 years. According to “The Infinite Dial” report, weekly podcast consumption has also increased dramatically, with many leading podcast publishers regularly achieving millions of unique streams and downloads. This tremendous growth, coupled with intangible qualities unique to the medium, has pushed brands to consider audio absolutely essential to their media mix. It's become the most powerful way to engage and reach customers and done successfully, can increase a connection with your consumers while creating a rich experience unparalleled in media. Audio grabs consumers and adds a layer of emotion to engage audiences in deeper and more meaningful ways. So how can audio content work as an integral part of your content marketing strategy? 

Our panel of content marketing experts will delve into various questions around the enduring power of audio and the significant role it takes in shaping brand journalism. Speakers will help lead a lively conversation on the following topics:

  • Why audio is such a powerful platform for the financial services community

  • How audio should fit into content marketing strategies

  • The uniqueness of audio as a platform

  • What great audio storytelling sounds like

  • Advice for financial services brands that are thinking about their audio strategy

  • Start November 16, 2021 12:00 PM EDT
  • End November 16, 2021 12:45 PM EDT
  • Location ONLINE ONLY

Speakers

Panelist John von Brachel

SVP, Content Marketing Executive

John von Brachel, SVP, Content Marketing Executive, manages Bank of America’s Content Center of Excellence. In this role, John oversees enterprise-wide content strategy, the integration of content programs across the company and the tracking and measurement of content marketing success. Prior to joining Bank of America, John was a Group Managing Editor at Time Inc. […]

Panelist Katy Brady (2019)

Director, Brand Activation and Experiences

Katy Brady is Director, Brand Activation and Experiences for Invesco US, which she joined in 2018.

Panelist Patrick Ricci

Director, Audio & Video Content

Patrick Ricci leads audio/video content production within Schwab’s Brand Journalism organization, which creates and distributes editorial content in various formats to help investors make more informed decisions about their portfolios and finances. His team has launched three podcasts and also consults on other shows. Patrick previously served as digital managing editor, overseeing the Insights & […]

Moderator Sam Dolnick

Assistant Managing Editor

Sam Dolnick is an assistant managing editor who oversees The New York Times’s audio report, its work in film and television, and other digital projects. He helped launch “The Daily,” one of the top podcasts in the country, as well as “The Weekly,” The Times’s television show on FX and Hulu, where he is an […]

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