“The Power of Audio” — a Cocktails with Content event

Liz is global co-head of Brand and Content Strategy in the Executive Office. The group is responsible for creating and highlighting content that focuses on Goldman Sachs’ analysis and work related to economies, markets and clients. Brand and Content Strategy leverages various communications channels, including advertising and digital platforms, to reach across the firm’s core external constituencies, including clients, investors and the public. Liz joined Goldman Sachs in 2011 in the Brand Marketing and Digital Strategy Group and was the head of Content Strategy before she assumed her current role. She was named managing director in 2013. Prior to joining the firm, Liz practiced law at Boies, Schiller & Flexner in New York, specializing in complex civil litigation. She was also a producer for Tom Brokaw at his documentary unit at NBC, “Tom Brokaw Reports,” and helped with his bestselling books, The Greatest Generation and Boom: Voices of the Sixties. Liz is also a veteran of the Clinton presidential campaigns in 1992 and 1996, and was a researcher and speechwriter for First Lady Hillary Clinton at the White House. She currently sits on the Board of Directors for Human Rights First. Liz earned a BA from the University of Florida and a JD from Columbia Law School.

With 15 years experience in media and marketing, Amy currently serves as SVP; Advertising, Media and Partnerships at Citi.  Amy joined Citi in 2011, leading media planning and partnerships for various Credit Card initiatives including Private Pass, ThankYou, Digital Wallets, and others.   To build awareness for ThankYou’s dining and entertainment benefits, Amy conceived and developed the award winning “Culinary Beats” branded entertainment web series.  Amy has recently expanded her role to include Advertising / creative development for several Cards initiatives. Before Citi, Amy spent 10 years on the agency side working on two of the largest brands, Verizon Wireless and Visa.   At Universal McCann, she played a key role on the iconic Verizon Wireless “Can you hear me now” campaign.  Following UM, Amy joined OMD where she led Visa’s Debit, Olympics and NFL initiatives.  Amy drove the media strategy for Visa’s Olympics “congrats” ads, an industry first in leveraging content and media in real-time to create impact and buzz. Throughout her career, Amy has consistently leveraged data and insights as well as identified emerging media opportunities to break through with consumers and drive ROI.

Keith Gormley is the Vice President of Social Media for Prudential, where he has managed the award winning Prudential social media program since December, 2012. A graduate of Emerson College (B.A) in Boston and Pepperdine University (M.A.) in California, Keith has helped brands large and small over his 15+ year career to use both traditional and new media to connect with audiences and reach their business goals. He's also a dad of two young boys, trying his best to raise Red Sox fans in New York City.

Laura is head of the Media COE at Giant Spoon, responsible for leading media strategy and buying with a sharp focus on creative media partnerships. Long championing a no-RFP stance, Laura crafts media blueprints “from scratch” to address culture, technology and the non-linear approach consumers take when engaging brands and the world around them. This approach has largely been reflected in her work as the media lead for GE, resulting in award-winning programs GE Podcast Theater: The Message, launch of NYTVR and GE Fallonventions on NBC. Over the last year, her future-facing media philosophy has garnered business from MassMutual, Ally Bank and State Street. Laura was an inaugural SheRunsIt (AWNY) NextGen honoree and has won industry awards including Cannes Lions, AdWeek Media Plan of the Year, Clios, MediaPost’s Creative Media Award and Webbys. Before Giant Spoon, she led media across tech, finance, beauty, fashion and spirits brands at OMD after starting her career with GroupM's Mindshare and MEC. Laura has a Masters in Advertising from The University of Texas at Austin and holds a BA from American University in Washington, DC.  She is the co-host of marketing and advertising podcast, ADLANDIA, dubbed “New + Noteworthy” by Apple Podcasts while charting in Top 20 Business Podcasts.  Twitter: @laura_correnti

Herb Scannell was formerly the President of BBC Worldwide, North America. He was responsible for their flagship cable channels including, BBC America and distribution of BBC World News, BBC Worldwide Productions LA, BBC.com, Sales and Distribution, and Home Entertainment & Licensed Consumer Products. Herb built the North American business to over $500mm in revenue and increased profits 40% during his term. Prior to joining BBC Worldwide, Herb was CEO of Next New Networks, an innovator in online video. At Next New Networks, he identified next generation media makers and made-for-the-internet original shows to advance a strategy of creating and managing a portfolio of niche channels. The majority of his career was spent with Viacom/MTV Networks as the Vice Chairman of MTV Networks and President of Nickelodeon Networks. During his time with Nickelodeon, Herb built the network into the highest-rated cable service for 10 straight years, ranking #1 the entire time he was president. Herb also built a vibrant consumer products division, growing the network from $150 million in retail sales to $4 billion, making Nickelodeon the third biggest licensing company in the world. He oversaw all creative and business operations for a portfolio of brands and businesses for MTV Networks including: Nickelodeon, TV Land, and Spike TV. Herb built the first new animation studio in Los Angeles in 40 years, creating hits Dora The Explorer, Spongebob Squarepants, Hey Arnold and Fairly Odd Parents. He also brought Nickelodeon into the movie business releasing 14 movies grossing over $1 billion dollars and making Nickelodeon one of Paramount’s most profitable producers during this time. Additionally, Herb was Chairman of the Board of NY Public Radio and still remains an active member. He is also on the Board of the Latin Donor Collaborative, dedicated to improving images of Latinos in the media. Furthermore, Herb serves on the Board of Ballet Hispanic and City Kids.