Webinar: “Engaging and Enhancing Client Relationships During Crisis and Market Distress”

The FCS will present a new online panel discussion focused on crisis communications, featuring a nationally ranked financial advisor and three comms pros.  The all women panel will talk about how communication is key to building stronger client bonds.

During any crisis, effective communication is key to retaining and strengthening relationships with core audiences. Covid-19 put that theory to the test. While some advisors refrained from engaging as volatile markets rattled clients, successful advisors ramped up their marketing and communication efforts. With in-person meetings a distant memory, marketers and advisors got creative.

This webinar will explore what worked: from content to channels to unconventional approaches – what engaged clients and enhanced relationships. The panel will examine what types of content, messages and delivery methods resonated most with clients, the time-sensitive nature of engaging clients and what the panel anticipates will become part of their long-term communication framework.

The panel will include:

  • Meghan McCartan, Executive Director, Marketing / OCMO, HighTower
  • Angie Newman, Financial Advisor, UBS Wealth Management
  • Jean Lavin, Communication Coach and Founder, JL Insight Communications

The discussion will be moderated by Maria Rosati, CEO, Eminence Communications.

Join us for another invaluable online conversation about the importance of communications.

REGISTER FOR THIS FREE VIRTUAL EVENT

  • Start June 30, 2020 12:00 PM EDT
  • End June 30, 2020 01:00 PM EDT
  • Location ONLINE ONLY

Speakers

Guest speaker Meghan McCartan

Executive Director, Marketing / OCMO

Meghan McCartan is an accomplished senior marketing executive with proven experience launching and revitalizing marketing and branding campaigns from the ground up, both as an in-house executive team leader and as a dedicated consultant for B-to-B and B-to-C firms. Most notably, Meghan has worked with firms to develop and roll out comprehensive marketing strategies including […]

Guest speaker Angie Newman

Financial Advisor

Bringing a career of more than 30 years as a financial advisor to the exclusive Private Wealth Management division of UBS, Angie offers extensive capital markets experience, deep investment knowledge and an astute perceptiveness about people and their needs. She was named “Best in State” and “Top Woman Advisor” by Forbes magazine for 2019 and […]

Guest speaker Jean Lavin

Communication Coach and Founder

Jean Lavin provides communications advice, coaching and training to financial services firms and professionals in many other industries including law, technology, and real estate – coaching everyone from art curators to blockchain experts, financial advisors, portfolio managers, bankers and CEOs. She is recognized for her skill in helping individuals and companies develop messages that resonate […]

Moderator Maria Rosati

Global Mktg, Comms & Brand Strategy, Director

Maria is a senior corporate communications strategist with more than 25 years of experience both international and domestically.  She understands the fundamental drivers of business and the evolving, global market place in which brand value is a key component to generating revenue. She joined Legg Mason’s corporate communications group in 2006.  Over her tenure,  she […]