Webinar: “Hyper-Personalization: The Future of Marketing-Enabled Sales”

Niharika Shah leads brand marketing, advertising and global insights for Prudential. In her role, she heads Prudential’s fully integrated, in-house Advertising Agency, overseeing brand and content strategy, social media and sponsorship practices, global customer and market insights, external agencies and in-house media planning and buying. The close alignment of the core marketing functions within Global Marketing Communications, including Brand Marketing & Advertising and the Decision Insights Group, are under the leadership of Niharika. Being a technology-savvy marketer with experience leading integrated marketing at leading brands and agencies, she is constantly evaluating emerging media and technologies to meet real consumer needs and deliver business results. She thrives in dynamic environments and is a fan of the “always on” creative approach to brand innovation. Previously, Niharika led brand and digital marketing for retail, financial services and consumer packaged goods companies. Niharika holds a Bachelor of Engineering in Computer Science from the University of Mumbai (India) and an MBA in Marketing and Entrepreneurship from the Rutgers Executive MBA program.

Chrisinda Mowrer is the vice president of Consumer Engagement and Loyalty at Voya Financial.  In this role, she oversees the marketing strategy and execution of all participant and consumer facing marketing materials.  Chrisinda is responsible for the consumer engagement group at Voya who manages all participant strategy and communications.  This team is responsible for servicing Voya clients through marketing strategy and execution to employees. At Voya she is a revenue focused marketer bringing ideas centered in business impact. She is leading marketing personalized messaging efforts for all participants enabling Voya to establish bench marks and success metrics while adjusting appropriate touch-points real-time to achieve desired results.  In 2017 Chrisinda was selected as one of LIMRA’s 25 Rising Stars in Marketing and Communications. Previously Chrisinda was a Director of Digital Marketing at ING U.S. She led in the development and management of ING’s core digital marketing strategy building content strategy framework to identify user flows and digital conversions. Chrisinda also developed strategies and ideas for digital marketing programs in support of business goals and thought leadership in the digital space including digital governance. Chrisinda joined ING in 2011 coming from an extensive digital background.  She has experience in implementing integrated marketing and communications strategies including content strategy, interactive marketing, brand advertising b2b and direct marketing in the financial space.  She  is a proven successful and effective team leader with interactive agency experience in global site builds social and mobile campaigns, display online media, content management systems, and internet strategy development for Fortune 500 clients such as Coca-Cola, BlueCross Blue Shield, McCormick Spices and Kimberly Clark.

As senior vice president of marketing & communications for Mariner Wealth Advisors, Christa supports the firm by developing, creating and executing marketing strategies that align with the goals and initiatives set forth by the firm’s executive team.  With more than 25 years of marketing experience, Christa started her career as a copy editor for the Anderson Independent-Mail in Anderson, S.C. After a brief stop in Lawrence, KS, with the Lawrence Journal-World, Christa transitioned to the world of marketing and advertising. She spent her first year at Trozollo Resources learning the ropes with accounts such as Commerce Bank. Following Trozollo, Christa landed at PrimeMedia, a mid-sized advertising agency, where she spent her time working on accounts such as the Big 12 Athletic Conference, Saint Luke’s-Shawnee Mission Health System and more. After five years at PrimeMedia, Christa became an account manager in the direct marketing division of Bernstein-Rein. At the time, Bernstein-Rein was the largest ad agency in Kansas City and one of the most sought-after agencies in the United States. While at Bernstein-Rein, Christa worked on accounts such as Thornburg Mortgage, California Chamber of Commerce, CapitalOne and Beauty Brands. Following Bernstein-Rein, Christa transitioned to “the client side” by becoming senior vice president of marketing for NBKC Bank. During her eight years there, Christa won several financial marketing awards from the AMA. She later became creative director at Netsmart Technologies and then after three years landed at Mariner Wealth Advisors.  Under her tenure at Mariner Wealth Advisors, the marketing team has grown to 11 associates and includes not only an in-house creative team, but also digital marketing and social media specialists.  Christa has a bachelor’s degree in journalism from the University of Nebraska-Kearney and a Master of Arts degree in journalism from Ball State University.