Alex Craddock, Global CMO of iShares, will be the featured guest as the FCS again partners with The Balance and Investopedia in bringing our community a free virtual event entitled "Marketing ETFs In Uncertain & Volatile Times."
The market swings of the past few months have created new challenges for financial marketers. In this webinar, hosted by Investopedia's Editor in Chief Caleb Silver, we’ll explore those challenges as they relate to ETFs and learn which marketing strategies are resonating with investors in the current moment. Some of the topics we’ll cover include:
- What iShares is doing to communicate that ETFs are the right investment product for an uncertain market
- The iShares outlook for the coming months and how they’re planning to distribute marketing budgets
- How iShares is redistributing their sports and events-focused budget and what avenues they’re hoping to explore next
- How iShares is marketing to clients who are investing for the first time
- What’s working in terms of messaging—and what’s not
- The outcomes of the recent iShares rebranding and how that’s playing out in our current volatile climate
