FCS West makes a triumphant return with our first in-person event in San Francisco since February 2020. Join us on Tuesday, November 28th, when our programming partner, UM, hosts us for a panel discussion on “Human-Centric and Purpose-Driven Marketing.”
Moderated by Chris Portella, EVP, Global Managing Partner, UM San Francisco, our panel will feature:
- Rob Chen, Managing Director, Charles Schwab
- Thierry Cornet, VP, Integrated Marketing- Media & Paid Social SME, Wells Fargo
- Jessica Ulin, Senior Director, Visa
In an era of turbulence and transformation, where the financial services industry is constantly evolving, finding ways to resonate and build trust with customers is crucial. Amidst the daily encroachment of AI and other marketing technologies, there are timeless pillars that remain unwavering: the power of purpose and the significance of genuine human connections.
Join us for an extraordinary conversation as we bring together marketing visionaries from Charles Schwab, Visa, and Wells Fargo. These marketing leaders will unveil their triumphs, strategies, and campaigns that have forged powerful connections and driven remarkable results.
Discover how these marketing experts have successfully cultivated profound connections with their customers, transcending mere purposefulness to embrace the essence of humanity.
Get ready to be inspired!
The FCS is especially grateful to Chris Portella and UM for their support as we strive to rebuild and invest in the financial marketing, communications and media community on the West Coast.
To show our appreciation, the FCS will donate $1,000 donation to a children’s charity selected by Chris: Pencils For Kids, Inc., a non-profit organization dedicated to helping children in need in developing countries to attend school and, in doing so, build the foundation for a better future.
Our thanks to Alicia Gamble and Julie Chisar of our San Francisco steering committee for their leadership in organizing this event. Plans are underway for FCS West to host as many as five content-driven events in the Bay Area in 2024. We encourage you to contact Alicia and Julie to get involved with next year’s events.