FCS San Francisco opens its 2019 breakfast series with a panel discussion on "What Does Brand Safety and Suitability Mean for Your Brand?"
With the ever-changing media landscape, how do marketers ensure their brand is aligned with appropriate and relevant content? In light of the continuing importance of automation and broad platform buying, whether programmatic or the myriad social media outlets, brands are striving to maintain their reputation and image through their marketing and communications efforts. Our panel of experts from across the media landscape will address questions like:
- How do you define brand safety and brand suitability?
- How does that influence your marketing and communications strategies?
- How does that impact your messaging and advertising?
- How does brand suitability play into determining your media mix and process for selecting partners?
- What new technologies are you most excited about? And which are you taking a pass on?
Join us for another compelling conversation with marketing leaders from our San Francisco community and enjoy a great FCS networking event.
