YMC TALKS: What’s Next for Next Gen Marketing?

Jen Shapiro is Senior Director of Global Content at Visa. Jen is an award-winning global brand and content leader with over two decades of experience in building and growing iconic brands, including BlackRock, Anheuser-Busch, Pepsi, Canon, the NFL, Macy’s, the National Park Foundation, and General Electric. Jen has extensive expertise in utilizing data and insights to design and execute impactful activations and campaigns across paid, owned, and earned media channels, driving measurable business results. She is known as a change agent within marketing organizations, driven by an optimistic pursuit of learning, collaboration, and innovation that transforms modern marketing teams. In her current role, Jen leads the strategic planning and operations for Visa’s Global Content team, which is responsible for creating and managing content that drives brand engagement and business growth.

Miriam Raisner, Director, is Global Head of iShares Brand, and Head of Individual Investor Marketing in the US. She leads oversight on all aspects of the iShares brand globally, including brand strategy, creative activation, and brand health reporting. In the US, she drives the retail investor marketing strategy and activation across brand and products. Prior to BlackRock, Miriam spent nearly nine years at marketing agencies, most recently at VML, where she led brand and creative strategy for a variety of brands, including New Balance, Google Pixel, Intel, Campbell’s snacks brands, and Bumble. Her work has been recognized at the Effie, Cannes Lion, Jay Chiat, and Clio awards. In 2020, Ad Age named her Strategic Planner of the Year.